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What is Lasso CRM?

Lasso is recognized as a premier provider of cloud-based customer relationship management (CRM) solutions aimed specifically at the marketing and sales sectors of the new home industry. Designed for home builders, real estate developers, and agencies that specialize in new homes, Lasso CRM strives to improve lead management, boost the conversion of potential buyers into actual clients, and enable the selling of communities more efficiently, rapidly, and profitably. Its extensive array of features includes an integrated email marketing system, powerful prospect management tools, and the capability to produce customizable reports, among various other functionalities. This all-encompassing toolkit empowers clients to enhance their sales processes and optimize profitability in a fiercely competitive landscape. By leveraging these tools, businesses can not only improve their operational efficiency but also gain a significant edge over competitors in the market.

What is HomeActions?

HomeActions is recognized as a leading provider of email newsletters specifically designed for the real estate industry, delivering solutions that enable professionals to cultivate their client connections. Their intuitive and automated e-marketing platform ensures that valuable and engaging content is uniquely branded for each sponsoring professional, all while offering outstanding technology and client support. Tailored to meet the specific needs of real estate agents, the HomeActions platform combines affordability with a wealth of features aimed at enhancing lead generation, elevating sales, and tracking key performance metrics. In addition, HomeActions alleviates the more intricate elements of email marketing; they help users compile contact lists, generate informative articles for newsletters, automate the distribution process, and carefully analyze the results of each campaign. This simplification of tasks empowers real estate professionals to concentrate on their primary business functions while maintaining effective engagement with their clientele. Furthermore, by leveraging HomeActions, agents can stay ahead of industry trends and ensure that their messaging resonates well with potential clients.

Media

Media

Integrations Supported

Axis LMS
Gmail
Microsoft Outlook
Wufoo
Zillow

Integrations Supported

Axis LMS
Gmail
Microsoft Outlook
Wufoo
Zillow

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ECI Software Solutions

Date Founded

1999

Company Location

United States

Company Website

lassocrm.com

Company Facts

Organization Name

HomeActions

Date Founded

2008

Company Location

United States

Company Website

homeactions.net

Categories and Features

Real Estate CRM

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation

Categories and Features

Real Estate Marketing

Advertising Management
CMA
CRM
Contact Management
Email Marketing
Lead Generation
Listing Management / IDX
Presentation
Reporting / Analytics
SEO
SMS Marketing
Social Media Marketing
Virtual Tour
Website Builder

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