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What is Lead Recorder?

Lead Recorder is a lead source tracking and attribution platform that helps businesses understand exactly how each website lead found them. The platform records visitor journeys from the first source or ad click through the pages viewed, time spent, phone click, form submission, or booking event. It is designed for people who want clear lead attribution without digging through GA4, ad platform reports, or complicated analytics dashboards. Lead Recorder shows each lead in a live feed with plain-English context, such as whether they came from Google Ads, SEO, Facebook Ads, direct traffic, a referral, or a specific keyword. Users can view the landing page, every page visited, time spent on each page, device data, source channel, search term, and final conversion moment. The tool can track forms, phone number clicks, and booking actions, helping teams understand both online and offline lead behavior. Setup is designed to be fast, requiring only one script tag added to the website header. Lead Recorder works with major website platforms, including WordPress, Webflow, Squarespace, Wix, Shopify, Calendly, and custom HTML sites. It tracks visitors without cookies by storing attribution in the browser, making it simple for businesses to start recording lead journeys. Agencies can use Lead Recorder to show clients exactly which campaigns, ads, pages, and search terms are producing real business inquiries. With a free forever plan and paid options for more sites, unlimited leads, lead statuses, email alerts, CSV export, white labeling, and priority support, Lead Recorder gives businesses and agencies an easy way to prove marketing performance.

What is Adverity?

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Media

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Media

Integrations Supported

Integrations Supported

ActiveCampaign
Adobe Marketo Engage
Amazon Aurora
Box
Criteo
GitHub
Google Business Profile
Google Drive
Mailchimp
Maileon
Microsoft Azure
Microsoft Dynamics 365
Microsoft OneDrive
Microsoft SharePoint
Salesforce
Slack
Snapchat
Tableau
X (Twitter)
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

$19/month
Free Version
Free Trial Offered?

Pricing Information

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Lead Recorder

Date Founded

2026

Company Location

Australia

Company Website

www.leadrecorder.com

Company Facts

Organization Name

Adverity GmbH

Date Founded

2015

Company Location

Austria

Company Website

www.adverity.com

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Warehousing
High Volume Processing
Templates

Data Analysis

Not specified

Data Management

Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Match & Merge

Data Quality

Data Deduplication
Data Discovery
Match & Merge

Data Visualization

Not specified

eCommerce Integration

Not specified

Marketing Analytics

Performance Metrics
Social Media Metrics
Website Analytics

Marketing Attribution

Not specified

Marketing Automation

Not specified

Marketing Planning

Not specified

Master Data Management

Data Governance
Data Source Integrations
Match & Merge
Relationship Mapping

Predictive Analytics

Not specified

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