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Prepare for your business ascent! Amplify your presence both in the digital realm and in physical spaces by deepening your insights into customer behavior, implementing finely-tuned marketing campaigns, and guaranteeing accurate attribution of your efforts. Consolidate all your multi-channel transaction data into a comprehensive, organized, and deduplicated customer marketing database. Once this database is in place, keep it updated, rectify any data gaps, and expand your understanding of your customer base using LiftBase. Uncover the distinctive traits of your clientele, create predictive models for new customer acquisition, and easily segment your marketing groups with our intuitive platform, PortalLink. Initiate campaigns across multiple channels, such as direct mail, email, or various digital marketing solutions. Gain clarity on how your marketing strategies influence your financial outcomes by employing precise attribution and accessing detailed KPI reports on a daily, weekly, or monthly basis. Our committed LiftEngineers work alongside a diverse array of organizations, from both profit-driven and nonprofit sectors, to refine their digital and direct marketing efforts. By tapping into their specialized knowledge, you can unlock remarkable growth and success in your marketing initiatives, ultimately positioning your brand to thrive in a competitive landscape. With this comprehensive approach, your marketing potential will reach new heights.
What is Adobe Marketo Measure?
Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.
Integrations Supported
5X
Act-On
AdStage
Adobe Marketo Engage
CTM
CloudNuro
Desktop.com
Eloqua
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
LiftEngine
Company Location
United States
Company Website
www.liftengine.com
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/marketo/marketo-measure.html
Categories and Features
Digital Analytics
Not specified
Marketing
Not specified
Categories and Features
Lead-to-Account Matching and Routing
Not specified
Marketing Attribution
Attribution Modeling
Multi-Touch Attribution
Predictive Analytics
Marketing Automation
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Web Analytics
Conversion Tracking
Pageview Tracking
Referral Source Tracking