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What is Limelight?

Limelight provides an all-encompassing solution for experiential marketing, adeptly addressing the challenges associated with event management. Our integrated platform includes everything from participant registrations and lead generation to effective communication and in-depth reporting, allowing you to create impactful, data-driven experiences. Streamline the entirety of your experiential marketing process, starting from initial sign-ups to engagement after the event, all through one cohesive platform. Manage attendee registrations with ease, significantly improving the overall experience with a smooth and efficient process. Convert any event into a personalized consumer journey by utilizing automated follow-up messages that enhance engagement. Automatically capture and evaluate leads, removing the necessity for manual efforts while facilitating immediate tailored follow-ups. With our real-time reporting features, you can track essential metrics, empowering you to make informed strategic decisions for your events. Additionally, our platform enables you to assess the effectiveness of your experiential marketing campaigns, ensuring that you can consistently refine and enhance your strategies. Ultimately, by using Limelight, you can elevate your marketing efforts to create memorable experiences that resonate with your audience.

What is Akkroo?

Akkroo stands out as a reliable solution for lead capture during events, effectively connecting the realms of event management, sales, and marketing. With the ability to seamlessly gather and interact with event leads using a smartphone or tablet, Akkroo simplifies the process for users. Furthermore, it facilitates the integration of vetted event leads into marketing automation platforms and customer relationship management (CRM) systems, ensuring efficient follow-up. Its impressive features include form logic capabilities, guest list management, attendee registration workflows, optical character recognition (OCR), return on investment (ROI) analysis, and electronic signature capture, among other useful tools. This all-encompassing solution not only enhances the management of leads but also empowers businesses to make informed, data-driven decisions, ultimately leading to improved event outcomes. By utilizing Akkroo, companies can optimize their event strategies and significantly boost their marketing efficiency.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
Mailchimp
Salesforce
DealerSocket
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Tableau
Ticketmaster
WordPress

Integrations Supported

Adobe Marketo Engage
Eloqua
Mailchimp
Salesforce
DealerSocket
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Tableau
Ticketmaster
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Limelight

Date Founded

2014

Company Location

Canada

Company Website

www.limelightplatform.com

Company Facts

Organization Name

Akkroo

Date Founded

2012

Company Location

United Kingdom

Company Website

akkroo.com

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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