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What is Limelight?

Limelight provides an all-encompassing solution for experiential marketing, adeptly addressing the challenges associated with event management. Our integrated platform includes everything from participant registrations and lead generation to effective communication and in-depth reporting, allowing you to create impactful, data-driven experiences. Streamline the entirety of your experiential marketing process, starting from initial sign-ups to engagement after the event, all through one cohesive platform. Manage attendee registrations with ease, significantly improving the overall experience with a smooth and efficient process. Convert any event into a personalized consumer journey by utilizing automated follow-up messages that enhance engagement. Automatically capture and evaluate leads, removing the necessity for manual efforts while facilitating immediate tailored follow-ups. With our real-time reporting features, you can track essential metrics, empowering you to make informed strategic decisions for your events. Additionally, our platform enables you to assess the effectiveness of your experiential marketing campaigns, ensuring that you can consistently refine and enhance your strategies. Ultimately, by using Limelight, you can elevate your marketing efforts to create memorable experiences that resonate with your audience.

What is Cvent LeadCapture?

Companies encounter difficulties in showcasing the quality of event leads, assessing the worth of face-to-face interactions, and maintaining data privacy while striving to attract new prospects. In parallel, marketers struggle to effectively convey results and harmonize data between their marketing and sales initiatives. Cvent LeadCapture emerges as a holistic solution, positioning itself as the preferred platform within the event software landscape. The Universal LeadCapture mobile application equips exhibitors to gather leads through a consolidated application at every event they attend. Utilizing this app removes the tedious task of manually gathering and documenting business cards, sidestepping the drawbacks of relying on outdated lead-scanning tools that differ from event to event and lead to inconsistent lead assessment. Universal LeadCapture stands out as a dependable and consistent approach for gathering, assessing, and following up with leads at various trade shows and external events. Its versatility is further enhanced by seamless integrations with a wide range of providers, facilitating an effortless experience for users. In essence, this solution streamlines the lead capture process while also boosting the overall effectiveness of marketing strategies, thereby allowing businesses to focus more on building relationships with potential clients.

Media

Media

Integrations Supported

Adobe Marketo Engage
Cvent Lead Scoring
Cvent Virtual Attendee Hub
DealerSocket
Eloqua
Google Analytics
HubSpot CRM
Mailchimp
Salesforce
Tableau
Ticketmaster
WordPress

Integrations Supported

Adobe Marketo Engage
Cvent Lead Scoring
Cvent Virtual Attendee Hub
DealerSocket
Eloqua
Google Analytics
HubSpot CRM
Mailchimp
Salesforce
Tableau
Ticketmaster
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Limelight

Date Founded

2014

Company Location

Canada

Company Website

www.limelightplatform.com

Company Facts

Organization Name

Cvent

Date Founded

1999

Company Location

United States

Company Website

www.cvent.com/en/onsite-solutions/lead-capture

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

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