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What is LiveIntent?

Partner with like-minded individuals who not only share your aspirations but also possess the skills necessary to help you reach them. Go beyond conventional email marketing and discover a wide array of creative methods that email can provide to boost your business growth, including leveraging first-party data to engage both new and loyal customers while enhancing revenue across email and online channels. Broaden your audience engagement and foster sustainable growth by employing sophisticated targeting and measurement strategies that prioritize human connections. It is essential to optimize the revenue generated from both email and web platforms while ensuring a strong commitment to reader privacy and upholding consent preferences. Integrate diverse identifiers into a unified and dependable marker to improve accuracy throughout the digital ecosystem. Look into ways to connect with genuine, verified individuals, and consider high-quality display and native advertisement purchases that adhere to the standards set on the web. By executing these strategies, you will not only enhance your marketing initiatives but also build a more trustworthy rapport with your audience, ultimately fostering long-term loyalty and engagement. Embracing this holistic approach can lead to innovative solutions that redefine your business's outreach and effectiveness in the digital age.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS
Supermetrics

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveIntent

Date Founded

2009

Company Location

United States

Company Website

www.liveintent.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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