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What is Locus Intelligence?

Locus Intelligence is a location intelligence platform created to support enterprise and multi-location organizations. It offers centralized visibility into how individual business locations perform across major discovery platforms. The system aggregates key location-level signals such as search impressions, customer reviews, and average ratings. These insights help businesses understand visibility, credibility, and customer perception at scale. Locus Intelligence also tracks user actions including phone calls, website clicks, and direction requests. These engagement metrics highlight real-world intent driven by local listings. Performance trends across locations allow teams to identify growth opportunities and underperforming areas. The platform detects anomalies and sudden changes, enabling proactive decision-making. Locus Intelligence is designed for operational teams, regional leaders, and marketing professionals. It emphasizes governance, consistency, and oversight across large location networks. Data is processed securely and used only for analytics and reporting purposes. The platform is currently in a controlled rollout phase with limited access.

What is Gimbal by Infillion?

Gimbal functions as a powerful location intelligence platform that enhances applications by integrating the importance of geographic context, thus supporting omnichannel marketing, operational effectiveness, and commerce through a sophisticated geofencing and proximity-aware location system designed with a keen emphasis on user privacy. Its comprehensive SDK, tailored for enterprise applications, efficiently collects and analyzes location data from various active and passive sources while ensuring minimal battery consumption, enabling the detection of location signals even when the app is not in the foreground or is inactive. Moreover, Gimbal offers a cloud-based management interface that allows users to create and manage geofences and points of interest (POIs), providing the flexibility to design custom radial or polygonal geofences or to choose from an extensive library of verified POIs that include millions of locations across diverse industries. The platform's push marketing capabilities are specifically designed to send location-based notifications to app users, thereby enhancing engagement through personalized messages that correspond with particular locations and times, which ultimately boosts user interaction during key moments. By harnessing these diverse features, Gimbal establishes itself as an indispensable resource for businesses aiming to refine their strategies in location-based marketing while also prioritizing user privacy and experience. As a result, it fosters a dynamic environment where businesses can effectively connect with their audience in meaningful ways.

Media

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Integrations Supported

Ad Reform
Adobe Marketing Cloud
Adobe Marketo Engage
Airship
Alkami Digital Banking Platform
Amazon S3
Braze
Google Business Profile
Kochava
Oracle Marketing
React Native
Rover
Salesforce Agentforce Marketing
SweetIQ
Venuetize
Yext
mParticle

Integrations Supported

Ad Reform
Adobe Marketing Cloud
Adobe Marketo Engage
Airship
Alkami Digital Banking Platform
Amazon S3
Braze
Google Business Profile
Kochava
Oracle Marketing
React Native
Rover
Salesforce Agentforce Marketing
SweetIQ
Venuetize
Yext
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Locus Intelligence

Date Founded

2025

Company Location

India

Company Website

locus-intelligence.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/software/gimbal/

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

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Popular Alternatives

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