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What is Locus Intelligence?

Locus Intelligence is a location intelligence platform created to support enterprise and multi-location organizations. It offers centralized visibility into how individual business locations perform across major discovery platforms. The system aggregates key location-level signals such as search impressions, customer reviews, and average ratings. These insights help businesses understand visibility, credibility, and customer perception at scale. Locus Intelligence also tracks user actions including phone calls, website clicks, and direction requests. These engagement metrics highlight real-world intent driven by local listings. Performance trends across locations allow teams to identify growth opportunities and underperforming areas. The platform detects anomalies and sudden changes, enabling proactive decision-making. Locus Intelligence is designed for operational teams, regional leaders, and marketing professionals. It emphasizes governance, consistency, and oversight across large location networks. Data is processed securely and used only for analytics and reporting purposes. The platform is currently in a controlled rollout phase with limited access.

What is Gini by MyTraffic?

Stop presuming where to establish, invest, or expand your enterprise. Gini, created by MyTraffic, acts as your AI-powered ally in location intelligence, specifically designed for experts in retail, real estate, and commercial strategy who need rapid and precise insights. Gini analyzes the distinctive attributes of any physical location across Europe, compiling essential data such as footfall trends, visitor demographics, trade area evaluations, competitor assessments, vehicle traffic patterns, and catchment area visualizations, thereby offering clear guidance for your next moves—without requiring advanced data science expertise. Utilize Gini by MyTraffic for: - Footfall and traffic analysis: uncover the number of people who pass, enter, or stay at any location throughout Europe. - Visitor profiling: understand the socio-demographic details, behaviors, and origins of your visitors. - Catchment area mapping: visualize the geographical scope and competitive environment of any specific site. - Market benchmarking: compare and evaluate different streets, shopping centers, or retail districts across Europe. - Site selection: conduct comprehensive assessments of potential locations before making any commitments. With Gini, you are empowered to make decisions based on solid data, ensuring your business thrives in a competitive landscape. This innovative tool not only simplifies the decision-making process but also enhances your strategic planning efforts.

Media

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Media

No images available

Integrations Supported

Google Business Profile

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Free
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Locus Intelligence

Date Founded

2025

Company Location

India

Company Website

locus-intelligence.com

Company Facts

Organization Name

MyTraffic

Date Founded

2016

Company Location

France

Company Website

mytraffic.io

Categories and Features

Local SEO

Not specified

Location Intelligence

Not specified

Categories and Features

Foot Traffic Data

Not specified

Location Intelligence

Not specified

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