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What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods.
LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout.
The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection.
LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation.
Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.
What is Genloyal?
Maximize the potential of your customer data with our comprehensive integrated platform. This solution adeptly collects data from all customer interaction channels, which include POS systems, online transactions, and social media, giving you a complete view of your audience along with actionable insights that facilitate targeted promotions for better results. Our intuitive tools allow you to create and customize your loyalty rules based on various metrics, such as visit frequency, purchase behavior, spending habits, and social interactions. Whether you're initiating a new loyalty program or looking to improve an existing one, we are committed to helping you design the loyalty experience you envision. Furthermore, our platform includes a versatile segments editor for building custom audiences, and you can harness the power of automation through our state-of-the-art AI-driven audience targeting features, which streamline operations and lessen the need for additional teams. By taking advantage of these innovative capabilities, you can significantly boost customer engagement and retention, ultimately driving greater success for your business. In a competitive market, leveraging such cutting-edge tools can set you apart from the rest.
Integrations Supported
Mailchimp
Attentive
Bloomreach
ConnectPOS
Facebook
Facebook Messenger
Fresh Relevance
Glew
HubSpot Marketing Hub
LimeSpot
Integrations Supported
Mailchimp
Attentive
Bloomreach
ConnectPOS
Facebook
Facebook Messenger
Fresh Relevance
Glew
HubSpot Marketing Hub
LimeSpot
API Availability
Has API
API Availability
Has API
Pricing Information
US$199.00/month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
LoyaltyLion
Date Founded
2012
Company Location
United Kingdom
Company Website
loyaltylion.com
Company Facts
Organization Name
Genloyal
Date Founded
2023
Company Location
United States
Company Website
www.genloyal.com
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management