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What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods.
LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout.
The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection.
LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation.
Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.
What is Heyloyalty?
Heyloyalty is a Danish cloud-based marketing automation tool designed specifically for e-commerce, enabling businesses to convert customer interactions into personalized multichannel marketing efforts. The platform allows for smooth integration with your store's product feed and transaction information, making it easy to create diverse marketing materials such as emails, SMS messages, web-push notifications, social media ads, pop-ups, landing pages, and on-site messaging through an intuitive drag-and-drop interface and flow builder. Users can segment their audiences effectively based on browsing behaviors and purchase histories, set up both prebuilt and custom triggers, and conveniently incorporate products into their communications with a single click. With its two-way integration with popular platforms like Shopify and Magento, Heyloyalty ensures real-time list updates while maintaining compliance with GDPR regulations for data protection. Moreover, the platform features integrated analytics that allow users to monitor revenue generated from each campaign, evaluate customer lifetime value, and track engagement metrics, alongside offering templates and content widgets to ensure brand consistency across various channels. The capability to automate campaigns in response to customer actions further amplifies its potential as a powerful asset for boosting marketing efficiency and impact. All these features contribute to an enhanced marketing strategy that can adapt to the ever-changing landscape of e-commerce.
Integrations Supported
Shopify
Attentive
Bazaarvoice
Bloomreach
ConnectPOS
Gatsby
Glew
Gorgias
Listrak
LoudCrowd
Integrations Supported
Shopify
Attentive
Bazaarvoice
Bloomreach
ConnectPOS
Gatsby
Glew
Gorgias
Listrak
LoudCrowd
API Availability
Has API
API Availability
Has API
Pricing Information
US$199.00/month
Free Trial Offered?
Free Version
Pricing Information
$170 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
LoyaltyLion
Date Founded
2012
Company Location
United Kingdom
Company Website
loyaltylion.com
Company Facts
Organization Name
Heyloyalty
Date Founded
2008
Company Location
Denmark
Company Website
heyloyalty.com
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management