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What is LoyaltyLion?

LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods. LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout. The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection. LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation. Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.

What is Lootly?

Thriving brands are built on the strong loyalty of their customers. Lootly aids in nurturing significant connections by rewarding customers for their interactions with your business. By encouraging your audience and acknowledging their participation, you can boost repeat purchases while offering exclusive perks to your most devoted customers. This approach not only transforms your clients into enthusiastic brand ambassadors but also encourages them to share their favorable experiences with others, thus expanding your store's visibility. You can gather valuable insights into customer behavior through your loyalty program and make adjustments quickly and effortlessly. Lootly simplifies the process of creating an outstanding and visually captivating experience for your clientele. Each aspect of your program can be tailored, from email communications to on-site presentations, ensuring that your creativity knows no limits. With a variety of ways to earn and redeem points, you can craft engaging opportunities that draw customers closer to your business. Moreover, integrating with your favorite apps allows for further customization of Lootly, aligning it seamlessly with your brand's goals while significantly enhancing customer satisfaction. Ultimately, a well-implemented loyalty program not only retains customers but also fosters a community around your brand.

Media

Media

Integrations Supported

Klaviyo
Shopify
Shopify Plus
Bazaarvoice
Constant Contact
Facebook
Glew
Gorgias
HubSpot CRM
LimeSpot
Magento
Mailchimp
Omnisend
PostPilot
Recharge
Shopney
TargetBay
Vajro
Voyage
Yotpo

Integrations Supported

Klaviyo
Shopify
Shopify Plus
Bazaarvoice
Constant Contact
Facebook
Glew
Gorgias
HubSpot CRM
LimeSpot
Magento
Mailchimp
Omnisend
PostPilot
Recharge
Shopney
TargetBay
Vajro
Voyage
Yotpo

API Availability

Has API

API Availability

Has API

Pricing Information

US$199.00/month
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LoyaltyLion

Date Founded

2012

Company Location

United Kingdom

Company Website

loyaltylion.com

Company Facts

Organization Name

Lootly

Date Founded

2019

Company Location

United States

Company Website

lootly.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

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