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What is Lytho?

Our goal is to empower customers to achieve superior content results. Established to alleviate the challenges of manual proofreading, we have since broadened our scope to include creative project management and digital asset management, continuously innovating to enhance the lives of our users, simplify their work, and maximize the effectiveness of content for creative and marketing teams. In an environment where marketing and creative teams are grappling with escalating demands from both clients and colleagues, it can be daunting to keep pace. To truly excel, it is essential to utilize a platform that offers transparency, governance, and seamless collaboration across diverse teams and intricate processes. We centralize all elements of your workflow—projects, feedback, assets, and more—allowing your team to focus on delivering outstanding results instead of juggling tasks and pursuing input from stakeholders. In essence, we restore your team's creative authority. Unlike conventional asset and project management tools, our solution is tailored specifically for creative and marketing professionals, avoiding the limitations of a one-size-fits-all approach. Instead, we adapt our systems to align with your team's unique processes, ensuring that their creativity flourishes without unnecessary constraints. Thus, our platform not only streamlines workflows but also fosters a more innovative and productive environment for your team.

What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

Media

Media

Integrations Supported

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Free FutureSoft
Microsoft PowerPoint
Microsoft Word
WordPress

Integrations Supported

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Free FutureSoft
Microsoft PowerPoint
Microsoft Word
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lytho

Date Founded

1990

Company Location

North Carolina

Company Website

www.lytho.com

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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