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What is Lytics?

Lytics is a cutting-edge customer-data platform tailored for marketers that leverages first-party data to gain insights into customer preferences. By utilizing a sophisticated decision engine powered by machine learning, Lytics effectively interprets the needs of your audience. This capability enables marketers to send out timely and relevant communications through various channels. With the assistance of Lytics AI, you can pinpoint specific strategies that can enhance your results and boost your return on investment. Engage your customers with messages and campaigns that are personalized to fit their unique requirements. Furthermore, optimize your marketing efforts by employing predictive strategies that are informed by actual customer behavior rather than mere assumptions. By adopting this approach, you can significantly enhance customer satisfaction and drive better business outcomes.

What is FLYDE?

FLYDE is recognized as the leading AI-driven platform that enhances revenue and profitability by simplifying customer data management for various brands and retailers. By consolidating all data sources, it offers an all-encompassing and real-time 360º view of the customer base, resulting in actionable insights that drive business decisions. The platform employs proprietary AI/ML-based predictive models that can remarkably increase customer retention and Customer Lifetime Value (CLTV) by 20%, enhance lead-to-sales conversion rates, and boost profits and Return on Advertising Spend (ROAS) by an astonishing 43%. Among its core features are 360º customer profiles, predictive behavioral modeling, and sophisticated segmentation, all aimed at optimizing each stage of the customer journey. With a robust legacy of over 15 years, FLYDE integrates advanced technology into a unified platform, allowing businesses to seamlessly connect and utilize both online and offline data. This approach not only minimizes churn and improves customer retention but also lays the groundwork for customized marketing strategies. By prioritizing the distinct needs of individual customers, FLYDE enables brands to execute more impactful and relevant marketing campaigns, ultimately fostering deeper customer engagement. As a result, businesses can achieve higher levels of satisfaction and loyalty in their customer relationships.

Media

Media

Integrations Supported

Brevo
Facebook
Google Analytics
Google Cloud Platform
Mailchimp
Salesforce
Shopify
Google Cloud BigQuery
HubSpot Customer Platform
Mailchimp Transactional Email (Mandrill)
Marigold Engage+
Oracle Responsys
SAP Commerce Cloud
Sailthru
Salesforce Marketing Cloud
SurveyMonkey
Taboola
Versium REACH
Zapier
iContact

Integrations Supported

Brevo
Facebook
Google Analytics
Google Cloud Platform
Mailchimp
Salesforce
Shopify
Google Cloud BigQuery
HubSpot Customer Platform
Mailchimp Transactional Email (Mandrill)
Marigold Engage+
Oracle Responsys
SAP Commerce Cloud
Sailthru
Salesforce Marketing Cloud
SurveyMonkey
Taboola
Versium REACH
Zapier
iContact

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lytics

Date Founded

2012

Company Location

United States

Company Website

www.lytics.com

Company Facts

Organization Name

FLYDE

Date Founded

2021

Company Location

Spain

Company Website

www.flyde.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio
ONEcount Reviews & Ratings

ONEcount

GCN Publishing, Inc.