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What is MVP Index?

Our innovative software enables brands, agencies, and properties to accurately assess the value of their partnerships, sponsorships, and activations through a cohesive omnichannel approach, which incorporates broadcast, streaming, social media, digital avenues, audio, in-venue interactions, and on-site engagements. We take pride in collaborating with a wide range of esteemed partners from different industries who rely on our platform for reliable and objective data that supports the assessment of their marketing initiatives. This comprehensive solution provides detailed evaluations and valuations at both the individual partner level and across entire portfolios, covering aspects such as branded and unbranded content, audience attribution, presence in broadcasts, and both digital and experiential efforts. By leveraging our software, clients are empowered to make informed choices that not only improve their marketing effectiveness but also strengthen their partnerships, ultimately driving greater success in their campaigns. Our platform's versatility ensures that users can adapt their strategies to meet the ever-evolving market demands.

What is Hookit?

Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MVP

Date Founded

2012

Company Location

United States

Company Website

www.mvpindex.com

Company Facts

Organization Name

Hookit

Date Founded

2010

Company Location

United States

Company Website

hookit.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Categories and Features

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