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What is Manago AI?

Manago AI is a customer engagement platform designed to help marketers turn customer insights into campaigns through a simpler, prompt-driven experience. The platform, previously known as SALESmanago, is positioned as a customer data and engagement platform for eCommerce and customer lifecycle teams. It combines customer data, campaign workflows, content creation, recommendations, reporting, and cross-channel messaging in one environment. The Customer Data Platform unifies behavior, purchases, engagement, preferences, consent, and predictive signals into live customer profiles that can be used for campaigns, journeys, and personalization. Marketing automation helps teams build journeys around real customer behavior, including browsing, buying, cart abandonment, return visits, and disengagement. Commerce Marketing captures customer intent from views, carts, wishlists, back-in-stock requests, price-drop alerts, and purchase history so teams can recover revenue and create the next buying moment faster. Personalization adapts messages, offers, timing, and experiences using customer data, behavior, AI predictions, product context, interests, intent, purchase history, and journey stage. Recommendation tools use browsing history, purchase behavior, product data, and AI scoring to show products each customer is more likely to want next. Manago AI also supports email, SMS, WhatsApp, and website engagement so teams can coordinate customer journeys across the channels customers already use. Its AI layer includes predictive, generative, conversational, recommendation, and agentic AI, while AI MCP lets users access customer data and take action from ChatGPT, Claude, Cursor, and other MCP-compatible tools. By combining CDP capabilities, marketing automation, commerce marketing, personalization, recommendations, agentic AI, MCP access, integrations, APIs, and omnichannel messaging, Manago AI helps brands engage, convert, and retain customers more effectively.

What is Insider One?

Insider One functions as an AI-enhanced platform designed for effective customer engagement and omnichannel marketing, effortlessly merging customer data, personalized experiences, predictive analytics, and journey management into a singular, cohesive system. This integration empowers marketing teams to deliver prompt and customized interactions across a multitude of channels, such as web, app, email, SMS, WhatsApp, push notifications, and site search, all while eliminating the hassle of switching between various tools. By examining customer behaviors, the platform predicts their interests and future actions, enabling marketers to accurately segment their audiences, launch automated journeys, and refine campaigns through real-time AI that anticipates needs, ultimately driving engagement and increasing conversion rates. Furthermore, Insider One includes a built-in Customer Data Platform (CDP) that collects data from over 100 connectors to create unified customer profiles, facilitating personalized messaging and insightful recommendations. Users can design and automate interconnected experiences using a visual interface that integrates triggers and conditions, which supports A/B testing and the initiation of tailored interactions, thereby boosting overall marketing efficacy. Additionally, the platform’s versatility ensures that it can adapt to evolving customer preferences, which not only enhances its relevance but also strengthens its position within the rapidly changing digital marketing landscape. The continuous evolution of Insider One further exemplifies its commitment to meeting the demands of modern marketers and their audiences.

Media

Media

Integrations Supported

Google Analytics
Microsoft Dynamics 365
Salesforce
Shopify
Twilio
VTEX
X (Twitter)
Zoho CRM
Bitrix24
LogiCommerce
Shoplo
Youengage

Integrations Supported

Google Analytics
Microsoft Dynamics 365
Salesforce
Shopify
Twilio
VTEX
X (Twitter)
Zoho CRM
Formstack
Google Tag Manager
Kustomer
Mixpanel
NetSuite
Tealium Customer Data Hub
WhatsApp
Zeotap

API Availability

API Availability

Has API

Pricing Information

$0
The price depends on the functionalities you need and number of contacts in your database.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Manago AI

Date Founded

2011

Company Location

Poland

Company Website

manago.ai/

Company Facts

Organization Name

Insider One

Date Founded

2012

Company Location

United States

Company Website

insiderone.com/platform/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Enrichment

Not specified

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Recommendation Engine
Website Personalization

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Sales Intelligence

CRM Integration
Data Import/Export
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Prospecting Tools
Reporting/Analytics

Categories and Features

AI Marketing

Not specified

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