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What is Mapp Marketing Cloud?

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

What is JustRelate Marketing Automation?

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem, operating alongside products such as JustRelate CRM, Web Builder, and Email Builder. The platform covers the full operational scope of email marketing: from campaign creation and audience management to automated multi-step delivery and performance measurement. Campaign execution is built around mailings composed of an email template, a recipient list, and dispatch settings. Templates support field-level personalization — including name, company, phone number, and custom fields — through a built-in templating language with conditional logic, allowing each generated email to reflect individual recipient data. Content creation is further assisted by a contextual AI that operates within the parameters of the user's brand, campaigns, and project objectives. Trigger-based automation workflows respond to specific recipient actions — such as link clicks, form submissions, or topic subscriptions — and execute configurable sequences of follow-up mailings. Workflows support branching logic based on engagement patterns, enabling precise, multi-path communication flows. Each workflow is validated before activation, and the platform ensures no recipient receives the same email more than once. Audience management relies on topic-based consent profiles, where each subscriber's consent status and its origin are fully documented. Recipients can be sourced from topic subscriptions, CRM-connected lists, or CSV imports. The platform exposes an API for integration into any external application environment, enabling interoperability across the broader mar-tech stack.

Media

Media

Integrations Supported

Data Virtuality
Everest
Flutter
Google Tag Manager
Infobip
Kameleoon
Magento
Mitto SMS
Nosto
Playable
Segment
Shopify
Shopware
Sinch
Usercentrics
VWO Engage
WordPress
Zapier
optilyz

Integrations Supported

JustRelate CRM

API Availability

API Availability

Pricing Information

$3050/month
The pricing is based on Database Size and Unique Monthly Visitors. Message volume is an upper limit, not the actual pricing driver. Database size is your contactable customer records. We do not distinguish between active and inactive customer records. Unique monthly visitors (UMVs) are calculated as the average number of people who visit your website, e-commerce site, or mobile app each month.

Pricing Information

on request

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Mapp

Date Founded

2016

Company Location

United Kingdom

Company Website

mapp.com

Company Facts

Organization Name

JustRelate Group

Date Founded

1989

Company Location

Germany

Company Website

www.justrelate.com/de/justrelate-marketing-automation

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Feedback Collection
Live Chat

Customer Experience

Action Management
Analytics
Customer Segmentation
Feedback Management
Knowledge Management
Multi-Channel Collection
Trend Analysis

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Segmentation
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Demand Forecasting
Modeling & Simulation
Sentiment Analysis

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

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