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What is MarcomCentral?

MarcomCentral Enterprise provides a distinctive solution that caters to the needs of Marketing, Design, and Legal teams simultaneously. The platform, designed with user-friendliness in mind, supports a structured collaboration process where front-end designers can adjust specific sections as directed by Marketing Directors, who subsequently seek validation from the Legal department. This meticulous supervision ensures that crucial components like disclaimers and logos are consistently integrated throughout the creative process, allowing organizations to uphold rigorous brand standards while encouraging innovation. Accessible from anywhere, marketing materials stored in the cloud-based portal can be customized and disseminated by field teams across the globe. With templates that have already received approval, the marketing team can rest assured that all materials adhere to brand regulations. Moreover, the use of dynamic templates allows users to quickly modify text fields to create personalized assets without the need to submit requests to the marketing team, further streamlining the creative workflow. This forward-thinking strategy not only improves productivity but also enables teams to produce top-notch marketing materials with ease. Ultimately, MarcomCentral Enterprise revolutionizes the way organizations manage their branding efforts while promoting a culture of creativity and collaboration.

What is Lytho?

Our goal is to empower customers to achieve superior content results. Established to alleviate the challenges of manual proofreading, we have since broadened our scope to include creative project management and digital asset management, continuously innovating to enhance the lives of our users, simplify their work, and maximize the effectiveness of content for creative and marketing teams. In an environment where marketing and creative teams are grappling with escalating demands from both clients and colleagues, it can be daunting to keep pace. To truly excel, it is essential to utilize a platform that offers transparency, governance, and seamless collaboration across diverse teams and intricate processes. We centralize all elements of your workflow—projects, feedback, assets, and more—allowing your team to focus on delivering outstanding results instead of juggling tasks and pursuing input from stakeholders. In essence, we restore your team's creative authority. Unlike conventional asset and project management tools, our solution is tailored specifically for creative and marketing professionals, avoiding the limitations of a one-size-fits-all approach. Instead, we adapt our systems to align with your team's unique processes, ensuring that their creativity flourishes without unnecessary constraints. Thus, our platform not only streamlines workflows but also fosters a more innovative and productive environment for your team.

Media

Media

Integrations Supported

Microsoft PowerPoint
Adobe Illustrator
Adobe InDesign
Adobe Marketo Engage
Adobe Photoshop
Eloqua
Fishbowl
Google Analytics
IBM Watson
Microsoft Word
Salesforce
Salesforce Agentforce Marketing
Sisense
WordPress

Integrations Supported

Microsoft PowerPoint
Adobe Illustrator
Adobe InDesign
Adobe Marketo Engage
Adobe Photoshop
Eloqua
Fishbowl
Google Analytics
IBM Watson
Microsoft Word
Salesforce
Salesforce Agentforce Marketing
Sisense
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MarcomCentral

Date Founded

2000

Company Location

United States

Company Website

marcom.com

Company Facts

Organization Name

Lytho

Date Founded

1990

Company Location

North Carolina

Company Website

www.lytho.com

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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