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What is Marigold Loyalty?

The landscape of brand loyalty is witnessing remarkable expansion, with 67% of consumers worldwide deeming their preferred brand's loyalty program as vital, while only 7% consider it insignificant. To forge lasting connections and motivate customers to return more often and increase their spending, it is essential to create loyalty programs that are highly tailored to recognize and reward individual customer actions. Marigold Loyalty facilitates the management of unique offers both online and offline, as well as when customers are near your establishment, by defining, managing, and targeting incentives like coupons, gift cards, discounts, cashback, sweepstakes, donations, and tangible rewards. Moreover, acknowledging members through a flexible tier system enables the delivery of personalized rewards that correspond to their level of engagement. This method not only rewards members with points for their buying habits and interactions—such as completing purchase histories, filling out surveys, writing reviews, registering, and attending events—but also deepens the bond between the brand and its dedicated clientele. Consequently, these initiatives not only bolster customer satisfaction but also significantly enhance brand engagement and loyalty. In turn, a well-executed loyalty program can lead to increased customer retention and a stronger competitive advantage in the market.

What is Loyale?

Loyale is a versatile cloud-based customer loyalty platform that provides tailored reward programs alongside automated marketing solutions. Its user-friendly back office and plug-and-play app are included in every subscription tier, including the free version. The platform seamlessly integrates with existing services like Shopify, WooCommerce, Lightspeed, Mailchimp, and others to streamline workflows. Equipped with sophisticated functionalities, Loyale enables businesses to manage points, rewards, and coupons efficiently, while also providing tools for feedback collection, punch cards, and VIP customer management. As a dynamic marketing automation tool, it empowers businesses to execute campaigns that yield impressive conversion rates and favorable returns on investment. Businesses can segment their customers based on demographics or behaviors, ensuring targeted communication through push notifications, emails, and social media posts. Additionally, users can schedule personalized automations that are activated by specific times or actions, and they can generate real-time reports to assess and enhance overall performance, ultimately leading to more informed decision-making strategies.

Media

Media

Integrations Supported

Lightspeed Retail
Lightspeed eCommerce
Mailchimp
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Oracle MICROS POS
Shopify
WooCommerce

Integrations Supported

Lightspeed Retail
Lightspeed eCommerce
Mailchimp
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Oracle MICROS POS
Shopify
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$76
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-loyalty/

Company Facts

Organization Name

Loyale

Date Founded

2018

Company Location

Malta

Company Website

loyale.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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