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What is MarketWide?

MarketWide stands as DSI's innovative database marketing solution tailored for businesses and marketing firms alike. For those who manage customer or lead databases and aim to engage directly with their clientele, MarketWide facilitates the strategic formulation and implementation of complex direct marketing campaigns. Our advantage in the market stems from our low overhead, which allows us to provide this sophisticated and efficient software at a more competitive price than our less effective rivals. Look forward to the thrilling enhancements planned for MarketWide 5.3, designed to simplify and automate the essential tasks involved in directing marketing efforts. Users will have the capability to create and store specific criteria and segments in a library for future reference, promoting better organization. MarketWide also supports the development and implementation of extensive direct marketing initiatives, whether via email, direct mail, or telemarketing channels. Its strong data mining features enable users to collect critical business insights that can sharpen their marketing approaches. With a focus on an intuitive user experience, MarketWide empowers companies to adeptly navigate the intricacies of their marketing endeavors, ensuring success in an increasingly competitive landscape. This robust platform not only enhances efficiency but also encourages creativity in how businesses connect with their customers.

What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

Media

Media

Integrations Supported

WebTrak

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

Windows

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Decision Software

Date Founded

1989

Company Location

United States

Company Website

www.dsimarketingservices.com/marketwide.php

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration

Email Marketing

A/B Testing
Auto-Responders
Drip Campaigns
Event Triggered Email
Image Library
Mailing List Management
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Drip Campaigns
Lead Scoring
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

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