Ratings and Reviews 5 Ratings
Ratings and Reviews 8 Ratings
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What is Adobe Marketo Engage?
What is Klaviyo?
Integrations Supported
Integrations Supported
API Availability
API Availability
Pricing Information
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Pricing Information
Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
Supported Platforms
Supported Platforms
Customer Service / Support
Customer Service / Support
Training Options
Training Options
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/marketo.html
Company Facts
Organization Name
Klaviyo
Date Founded
2012
Company Location
United States
Company Website
www.klaviyo.com
Categories and Features
Account Based Marketing
AI Marketing
Not specified
Campaign Management
eCommerce Marketing
Email Marketing
Lead Generation
Lead Management
Lead Nurturing
Marketing
Not specified
Marketing Account Intelligence
Not specified
Marketing Analytics
Marketing Automation
Mobile Marketing
Personalization
Sales Engagement
Sales Force Automation
Sales Intelligence
Social Media Management
Social Media Marketing
Categories and Features
Bulk SMS
Not specified
Business Text Messaging
Not specified
Campaign Management
Design, initiate, and evaluate synchronized marketing campaigns across multiple platforms—all from one centralized interface. Quickly create target audiences, produce brand-consistent content using Klaviyo's AI, and set up or activate messages based on live user interactions. Tailor offers, products, and timing for each individual recipient. Work together with established guidelines and review processes, then enhance your strategy through A/B testing, insights on deliverability, and performance comparisons. Comprehensive reporting and attribution will reveal the effectiveness of your efforts across email, SMS/RCS, WhatsApp, push notifications, and additional channels.
Customer Data Platforms (CDP)
The Klaviyo Data Platform consolidates marketing, commerce, and service information into a cohesive, real-time customer profile. It offers features such as identity resolution, unlimited lookback segmentation, no-code data transformations, custom objects, and open APIs, along with over 350 integrations and seamless warehouse synchronization. You can leverage insights immediately within Klaviyo Marketing and Service by creating segments, initiating flows, personalizing content, and assessing performance—all without the hassle of connecting multiple tools or relying on batch processing.
Drag and Drop Email Builders
Not specified
eCommerce Marketing
Email Marketing
Boost instant sales and foster enduring customer loyalty through data-powered email marketing. Klaviyo combines a user-friendly editor and over 160 customizable templates with advanced real-time segmentation, predictive insights, and dynamic product listings. Enhance your email delivery with AI-driven reputation management, guided warming techniques, intelligent sending strategies, and optimized send times. Conduct rapid A/B testing, personalize content on a large scale, and track performance with revenue-focused reporting and benchmarks. Designed specifically for e-commerce applications and seamlessly integrated with over 350 applications.
Email Newsletter
Not specified
Email Personalization
Move past generic mass messaging. Customize products, promotions, and content sections in real-time using detailed profile information, user browsing trends, and buying patterns. Leverage predictive analytics to determine optimal timing and frequency; utilize AI for crafting consistent messaging and compelling subject lines. Implement dynamic visibility features and adaptable content to enhance template versatility. Tailor every communication to the individual recipient and confirm effectiveness through A/B testing, deliverability assessments, and transparent revenue tracking.
Not specified
Email Template Design
Lead Scoring
Not specified
Marketing
Klaviyo stands out as an AI-driven customer relationship management (CRM) platform designed specifically for B2C brands, seamlessly bringing together marketing, customer service, analytics, and data management to facilitate rapid growth with minimal complexity. This comprehensive platform allows users to manage email, SMS/RCS, WhatsApp, mobile notifications, and on-site interactions all from a single interface. With access to real-time customer profiles and over 350 integrations, brands can achieve highly targeted segmentation and personalized experiences for each individual. The integrated K:AI agents are capable of transforming a simple URL into a complete marketing strategy, including ready-to-launch campaigns, and continuously refine them for optimal performance. Users can get started quickly using one of the 160+ pre-designed templates and more than 80 ready-made workflows, while tracking effectiveness through intuitive dashboards, testing, and performance benchmarks.
Not specified
Marketing Attribution
Discover the true factors influencing your revenue through adaptable, multi-channel attribution. Tailor your lookback periods, interaction points, and filtering options, while also being able to implement changes retrospectively for consistent comparisons. Combine last-click or multi-touch attribution with comprehensive portfolio dashboards, cohort analysis, funnel insights, and performance benchmarks. Gain a holistic view of your performance across platforms like email, SMS/RCS, WhatsApp, and push notifications, and leverage insights for actionable strategies, including testing, expert recommendations, and AI-driven enhancements.
Marketing Automation
Streamline your entire process with automated multi-channel workflows that respond to real-time events such as website interactions, purchases, subscription modifications, and beyond. Marketing Agent leverages artificial intelligence to develop your email marketing approach, generates content, and ensures your schedule is consistently booked. Activate messages across various channels, automatically test different versions, and utilize predictive analytics to optimize timing, reduce churn, and determine the next best steps. Oversee everything from a single dashboard with consolidated profiles, ensuring that every automation remains precise, consistent with your brand, and focused on performance.
Mobile Marketing
Retain your app audience by utilizing push notifications, in-app messaging, and synchronized user journeys—all driven by integrated data. Achieve accurate targeting through real-time segmentation and predictive insights; customize your creatives and calls to action; and initiate communications based on user interactions. Oversee unobtrusive push notifications for background updates and align mobile efforts with email, SMS, and WhatsApp to create a seamless experience. Create efficiently with a user-friendly editor and pre-designed templates; assess effectiveness using comprehensive reporting linked to revenue.
Personalization
Create authentic 1:1 interactions by selecting content, products, channels, and timing tailored for each individual. Klaviyo's integrated profile merges data on browsing behavior, purchase history, customer service interactions, and consent, enabling the creation of accurate segments and personalized communications. Leverage predictive analytics such as customer lifetime value, risk of churn, and anticipated order dates, along with AI-driven suggestions to customize every engagement. Personalization is inherently built into email, SMS/RCS, WhatsApp, mobile applications, and websites—eliminating the need for an external customer data platform or overnight data synchronization.
SMS Marketing
Enhance your revenue and foster connections through compliant two-way SMS communication. Effortlessly generate data-driven segments in mere moments, streamline conversational processes, and tailor experiences using integrated profiles. Expand your subscriber lists through intelligent, targeted forms while ensuring high deliverability with a dedicated center. Accurately link sales to your email and mobile efforts. Reach audiences worldwide across more than 20 countries and seamlessly coordinate SMS campaigns with email, WhatsApp, and push notifications from a single platform. Leverage AI for assistance with crafting messages, conducting tests, and optimizing your audience engagement.