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What is Marketron?

Optimize your advertising processes by merging digital and airtime management systems into one cohesive unit. Marketron NXT is uniquely positioned as the only cross-channel advertising platform specifically tailored for radio broadcasters. Increase your revenue while simplifying workflows, enabling advertisers to effectively reach audiences through both digital platforms and traditional radio using a unified approach. Improve operational efficiency by automating key processes, providing instant access to integrated sales, inventory, and billing data designed for broadcast companies of any size. By adding services like third-party digital solutions, mobile messaging, and email marketing, you can further broaden your revenue streams and enhance the value provided to advertisers. Additionally, streamline your operational workflow by digitally capturing orders, overseeing invoicing and payments, and offering performance verification through a comprehensive range of extra services. Such a holistic strategy empowers broadcasters to fine-tune their advertising tactics while remaining adaptable to the dynamic changes in the market landscape, ensuring sustained success and growth.

What is Burt Intelligence?

Our advertising analytics solution effectively integrates with your entire ad tech ecosystem, providing you with cohesive, high-quality, actionable insights. This integration allows you to make well-informed decisions while markedly decreasing the time spent on monotonous, manual tasks. With this system, you can say farewell to cumbersome spreadsheets and welcome a sophisticated dashboard builder, intuitive reporting capabilities, and robust data visualization tools. By combining both programmatic and direct ad data, you can attain a unified reporting perspective that simplifies the decision-making process and positively impacts your financial results. Streamline your reporting processes by relying on a single, trustworthy source for all your advertising metrics. You can easily automate the scheduling of reports to be distributed daily, weekly, or monthly to your team or clients directly from the platform. Additionally, take advantage of specialized reporting tools specifically designed to optimize workflows in the advertising industry. Furthermore, benefit from a data strategy focused on your domain, along with tailored ad reporting and analytical services that meet your unique requirements. This all-encompassing approach not only enhances your operational efficiency but also significantly boosts your advertising effectiveness, ensuring you stay ahead in a competitive market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Marketron

Date Founded

1969

Company Location

United States

Company Website

www.marketron.com

Company Facts

Organization Name

Burt Intelligence

Date Founded

2018

Company Location

United States

Company Website

www.burtintelligence.com/platform

Categories and Features

Advertising

Not specified

Radio Automation

Not specified

Revenue Management

Not specified

Categories and Features

Ad Intelligence

Not specified

Advertising Agency

Not specified

Reporting

Not specified

Revenue Management

Not specified

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