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What is Marketron?

Optimize your advertising processes by merging digital and airtime management systems into one cohesive unit. Marketron NXT is uniquely positioned as the only cross-channel advertising platform specifically tailored for radio broadcasters. Increase your revenue while simplifying workflows, enabling advertisers to effectively reach audiences through both digital platforms and traditional radio using a unified approach. Improve operational efficiency by automating key processes, providing instant access to integrated sales, inventory, and billing data designed for broadcast companies of any size. By adding services like third-party digital solutions, mobile messaging, and email marketing, you can further broaden your revenue streams and enhance the value provided to advertisers. Additionally, streamline your operational workflow by digitally capturing orders, overseeing invoicing and payments, and offering performance verification through a comprehensive range of extra services. Such a holistic strategy empowers broadcasters to fine-tune their advertising tactics while remaining adaptable to the dynamic changes in the market landscape, ensuring sustained success and growth.

What is LumenAd?

LumenAd serves as a comprehensive ad management platform that streamlines, standardizes, and harmonizes information from cross-channel campaigns. Built upon a reliable framework, LumenAd integrates programmatic, direct search, and social data into a cohesive system. By centralizing all advertising activities, it transforms these efforts into an easy-to-navigate hub. Marketers are empowered to swiftly generate insightful reports, link to various data sources, design, and execute campaigns efficiently. This platform alleviates the burdensome task of data manipulation, allowing professionals to refocus on their marketing strategies. Ultimately, LumenAd enhances productivity by simplifying the complex process of managing advertising data.

Media

Media

Integrations Supported

Integrations Supported

CallRail
Facebook
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
Microsoft Advertising
Pinterest
Roku Advertising
Snapchat
SoundCloud
Spotify
The Trade Desk
X (Twitter)
Yelp
YouTube

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Marketron

Date Founded

1969

Company Location

United States

Company Website

www.marketron.com

Company Facts

Organization Name

LumenAd

Date Founded

2013

Company Location

United States

Company Website

lumenad.com

Categories and Features

Advertising

Not specified

Radio Automation

Not specified

Revenue Management

Not specified

Categories and Features

Ad Management

Not specified

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Data Management

Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
Relational Display

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Report Export
Scheduled / Automated Reports

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