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What is Maropost Merchandising Cloud?

Maropost Merchandising Cloud is an AI-driven ecommerce search and merchandising solution built to improve how shoppers discover products and navigate online catalogs. The platform combines intelligent site search, automated category merchandising, personalized recommendations, and manual merchandising controls within one environment. Its search technology uses shopper behavior, natural language understanding, spelling tolerance, autocomplete, synonyms, and intent-aware ranking to surface relevant results beyond exact keyword matching. This allows shoppers to find products even when they use misspelled terms, vague descriptions, or everyday language that differs from catalog wording. Smart Collections automatically organize category pages using signals such as popularity, inventory, product margin, and historical performance. Merchandising teams can retain direct control by boosting, burying, excluding, or pinning products whenever business priorities need to override automated rankings. Campaign scheduling allows those rules to begin and end automatically for launches, promotions, clearance events, and other merchandising periods. Product recommendation tools use real shopper behavior to generate options such as recently viewed products, bought-together items, trending products, popular items, and personalized suggestions. Recommendations can be placed across home pages, product pages, carts, and category pages, with preview functionality available before publishing changes. Additional controls let merchants manage out-of-stock visibility, remove products from search or autocomplete, and redirect non-product queries without requiring custom development. Maropost Merchandising Cloud integrates with Shopify, BigCommerce, Neto, and Norce to keep merchandising, search, and collection data synchronized with the retailer’s existing storefront.

What is Cartful?

Cartful helps enterprise ecommerce teams guide shoppers to the right products through intelligent quizzes and product finders. Built for brands that need more than a generic quiz tool, Cartful is designed around the real operational demands of enterprise merchandising. Logic That Stays Under Your Control Merchandising and ecommerce teams can define exactly how recommendations behave. Set scoring rules, product filters, guardrails, and fallback logic without writing code or waiting on developers. As your catalog evolves, your recommendation logic keeps pace automatically. Designed to Look Like You Cartful experiences are built to match your brand, not a template. A no-code visual editor gives your team full control over design, layout, and quiz flow. Deploy via embed snippet on any page of your site and maintain a seamless shopper experience from start to finish. Data That Works Across Your Stack Every quiz interaction generates structured shopper data. Intent signals, preferences, and product affinities pass directly into your marketing and analytics tools for use in segmentation, retargeting, and lifecycle campaigns. Cartful is SOC 2 Type II certified. Every customer gets onboarding, ongoing support, and quarterly business reviews to measure performance and drive continuous improvement.

Media

Media

Integrations Supported

Shopify
Appbrew
Attentive
Canopy
Emarsys
Facebook
Google Analytics
Iterable
Klaviyo
Maropost Marketing Cloud
Salesforce
Segment
Stamped
Yotpo
Zapier
stockinstore

Integrations Supported

Shopify
Appbrew
Attentive
Canopy
Emarsys
Facebook
Google Analytics
Iterable
Klaviyo
Maropost Marketing Cloud
Salesforce
Segment
Stamped
Yotpo
Zapier
stockinstore

API Availability

Has API

API Availability

Has API

Pricing Information

$149.00/month
Free Version
Free Trial Offered?

Pricing Information

Pricing varies based on monthly traffic, integration needs (native vs custom-supported), support level, and enterprise requirements.

Included for all customers: one-hour kickoff + setup call, onboarding resources (docs/tutorials/videos), business-hours ticket + live chat support, QBRs with an account manager, and quiz migration as part of onboarding at no additional cost. Optional add-on services hours are available.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Maropost

Date Founded

2011

Company Location

Canada

Company Website

maropost.com/products/merchandising-cloud

Company Facts

Organization Name

Cartful

Date Founded

2015

Company Location

United States

Company Website

www.cartful.com

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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