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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is ABTestly?

ABTestly serves as a powerful A/B testing tool tailored for teams that wish to execute experiments via coding rather than utilizing a graphical interface. Variations are developed using genuine JavaScript and CSS, allowing for seamless integration into your code repository and subjecting them to the same thorough review process as other code updates. The platform boasts a compact runtime of around 31 KB when gzipped, ensuring that users do not see a flash of the control version by delaying page rendering until the variation is completely applied. Rather than relying on a single estimated figure, ABTestly diligently monitors assignment, exposure, and conversion as three separate events in a detailed ledger, which improves the transparency of results. It also provides well-defined confidence intervals alongside sample sizes, avoids hasty announcements of winning variations, and detects any discrepancies in sample ratios, notifying users of potential concerns. With three statistical engines at its disposal, frequentist analysis is accessible for all plans, while sequential and Bayesian methods are exclusive to Pro plans and higher. Furthermore, a speed guardrail feature assesses the 75th percentile Largest Contentful Paint (LCP) in comparison to the control group, ensuring that performance metrics remain optimal. Clear pricing options are available, starting at $99 monthly for up to 50,000 tracked users, $249 for 200,000 users, and $549 for as many as 500,000 users, all with a 14-day trial included for monthly subscriptions, allowing teams ample opportunity to test the platform's capabilities. This approach not only enhances user experience but also fosters confidence in the results obtained from A/B testing initiatives.

Media

Media

No images available

Integrations Supported

AccessOwl
Caraste
Convert Experiences
Conzent
Discourse
Dome
DreamApply
ITONICS
Mazaal AI
ODOSCOPE
PR.co
Purely.Website
Stackhero
Supermetrics
Syntasa
TYPO3
VPiX 360
VersaCommerce
Zenario CMS
eXTReMe-IP-Lookup

Integrations Supported

API Availability

API Availability

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

$99/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

ABTestly

Date Founded

2025

Company Website

abtestly.com

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

AB Testing

Not specified

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