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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is Google Analytics 360?

Analytics 360 is designed specifically to meet the distinct measurement needs of large enterprises, providing a wealth of customization options, scalable resources, and exceptional support. Delve into the various interactions your customers have with your digital platforms throughout their entire journey. Leverage Google's advanced machine learning tools to gain deeper insights from your data, allowing you to discover new metrics and more accurately predict customer behaviors. Improve the effectiveness of your marketing strategies through seamless integration between Google’s advertising solutions and a variety of publisher platforms. Quickly evaluate your data and collaborate with your team using a user-friendly interface and easily shareable reports. Our service offers guarantees and SLAs that provide you with full confidence in various product functionalities, ranging from data collection to attribution, including daily exports to BigQuery. Elevate your analytical capabilities with premium features like enhanced data refresh rates and intraday access to data within an hour of collection, thereby enhancing your decision-making process. With these robust features, your organization will stay competitive while making informed, data-driven decisions that drive growth and success. This comprehensive approach ensures that you can adapt quickly to market changes and customer needs.

Media

Media

Integrations Supported

Cal ID
Contentserv
Dome
Kameleoon
PR.co
Supermetrics
Activepieces
ElectroNeek
Readymag
Webflow
Workers by Delos
Wplino
walkerOS

Integrations Supported

Cal ID
Contentserv
Dome
Kameleoon
PR.co
Supermetrics
5X
APISCRAPY
Axis LMS
Elysia Marketing
Google Play
Insightech
Octane11

API Availability

API Availability

Has API

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

Google

Company Location

United States

Company Website

marketingplatform.google.com/about/analytics-360/

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

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