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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is Insightech?

Insightech empowers digital teams by providing them with a holistic view of the digital landscape, eliminating the limitations of incomplete or sampled data. With Insightech, you receive a comprehensive suite designed for thorough marketing analysis, content evaluation, optimization of conversion funnels, and website redesign, all packaged into one user-friendly solution. Additionally, users will benefit from tailored support, hands-on workshops, and educational training to continually enhance their organization's capabilities in experience analytics. Explore your raw data thoroughly to identify and rectify issues related to payments, website malfunctions, and coupon code discrepancies through an array of features, including: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - A Chrome extension plugin that transforms your live website into a dynamic analytics dashboard This comprehensive approach ensures that teams can make informed decisions, driving significant improvements in user experience and overall digital performance.

Media

Media

Integrations Supported

AccessOwl
Aidaptive
Call-tracking
Conzent
CookieHub
Dome
DreamApply
ITONICS
ODOSCOPE
Sociuu
Stackhero
Statsdot
TYPO3
Unikname
Zenario CMS
Zoho SalesIQ
eXTReMe-IP-Lookup
upSWOT
walkerOS

Integrations Supported

Google Analytics

API Availability

API Availability

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

$10,000 per annum
Flexible pricing based on pageviews, data retention, data storage location and level of support. Please request a quote from our team to get an accurate custom estimate of cost.

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

Insightech

Date Founded

2019

Company Location

Australia

Company Website

www.insightech.com

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

Digital Analytics

Not specified

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics

Web Analytics

Conversion Tracking
Form Analytics
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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