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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is Kaya?

Kaya simplifies the process of monitoring and analyzing all your marketing activities from a unified platform. Its fully customizable interface removes the necessity for manual tasks, allowing you to connect your tools and start immediately. With the ability to track crucial metrics across various channels and platforms, such as Marketing Spend, ROAS, and Channel Revenue, you can access this information through intuitive dashboards and receive daily updates via Slack. You can also effortlessly visualize your marketing KPIs using pre-designed reports that reveal trends and highlight areas that may require further focus. Kaya effectively consolidates, cleans, and enhances data from multiple sources while requiring no technical skills from the user. Additionally, it improves your campaign performance with an intelligent algorithm that monitors your campaigns and offers proactive recommendations at all times. This all-encompassing strategy guarantees that you're consistently informed, empowering you to adjust your marketing tactics as needed, ultimately leading to more successful outcomes.

Media

Media

Integrations Supported

21YunBox
Call-tracking
Caraste
CodeTwo Email Signatures 365
Conzent
Dome
ITONICS
Kamatera
Letlink
Maileon
Mazaal AI
Readymag
Sigsync
Statsdot
Supermetrics
Syntasa
TYPO3
VersaCommerce
XWiki
walkerOS

API Availability

API Availability

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

$79 per month

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

Kaya

Company Location

United Kingdom

Company Website

www.usekaya.com

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

Marketing Analytics

Not specified

Web Analytics

Not specified

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