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What is Meridian?

Meridian is an AI-powered CRM and deal-management solution specifically crafted for private-market investment teams, enabling firms to strategically source deals, manage pipelines, and unify data throughout the organization. This innovative platform accommodates workflows for all levels of users, ranging from associates to partners, allowing teams to track opportunities, promote collaboration before investment committee discussions, assess potential investments using both internal benchmarks and external data, and utilize insights provided by an integrated AI assistant. Furthermore, users benefit from automated updates for company and contact information, the capability to forward emails for effortless note-taking, and an accessible mobile and web interface that promotes broad usage across the organization. The system boasts robust permission settings, supports multi-fund configurations, and complies with enterprise security standards such as SOC 2, ensuring the safeguarding of sensitive investment data. By offering such a wide array of features, Meridian significantly boosts operational efficiency while also nurturing a culture centered around informed decision-making within investment teams. Its comprehensive capabilities make it an indispensable tool for those operating in the fast-paced world of private-market investments.

What is Google Meridian?

Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.

Media

Media

Integrations Supported

Altvia
Apex
Box
Dropbox
Gmail
Google Calendar
Microsoft OneDrive
Microsoft Outlook
Microsoft SharePoint
Raylu

Integrations Supported

Google Ads
Google Display & Video 360

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Meridian

Date Founded

2023

Company Location

United States

Company Website

www.meridian-ai.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/meridian

Categories and Features

Financial CRM

Not specified

Categories and Features

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