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What is Metadata.io?
Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success.
What is Convertr?
The Convertr platform empowers marketers with enhanced oversight and management of their data processes and lead quality, enabling them to develop more effective demand generation programs.
By taking charge of lead processes from the outset, organizations can establish scalable operations and strategically aligned teams that concentrate on activities that generate revenue.
Boost Efficiency: Time spent on manual lead data processing, which can span weeks to months, can be redirected towards initiatives that drive revenue.
Enhance Decision-Making: Teams can rely on trustworthy data, allowing them to make informed decisions and fine-tune their programs for better outcomes.
Facilitate Data Integration: Data is seamlessly shared across teams and platforms in formats that are both usable and easy to analyze, promoting collaboration and insight.
Ultimately, this approach not only streamlines operations but also fosters a culture of data-driven decision-making within the organization.
Integrations Supported
Adobe Marketo Engage
Facebook
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Salesforce
Allego
Integrations Supported
Adobe Marketo Engage
Facebook
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Salesforce
Bombora
Campaign Monitor
Clearbit
API Availability
API Availability
Has API
Pricing Information
Pricing not provided
Pricing Information
Our service package is the perfect marriage of functionality and flexibility. All of our customers start with our core package, which is then customized based on lead volumes and program needs. Whether you’re running a small paid social strategy, a large, global content syndication program, or somewhere in between, your package will be a custom fit for your needs.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
24 Hour Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
Metadata
Date Founded
2015
Company Location
United States
Company Website
www.metadata.io
Company Facts
Organization Name
Convertr
Date Founded
2011
Company Location
United Kingdom
Company Website
www.convertr.io
Categories and Features
Account Based Marketing
Analytics
Customer Segmentation
Engagement Monitoring
Target Account Identification
Account Data Management
Not specified
Account-Based Orchestration
Not specified
Advertising Agency
Campaign Management
Demand Generation
Not specified
Go-To-Market
Not specified
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Segmentation
Visitor Identification
Lead Intelligence
Not specified
Lead Management
Campaign Management
Lead Capture
Lead Distribution
Pipeline Management
Source Tracking
Marketing Account Intelligence
Not specified
Categories and Features
Campaign Management
Channel Management
Contact Database
Lead Management
Multi-Campaign
Data Quality
Address Validation
Data Deduplication
Data Profililng
Master Data Management
Match & Merge
Integration
ETL - Extract / Transform / Load
Multiple Data Sources
Lead Capture
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Qualification
Lead Scoring
Online Forms
Lead Generation
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Scoring
Lead Segmentation
Pipeline Management
Lead Intelligence
Not specified
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Scoring
Lead Segmentation
Pipeline Management
Source Tracking
Lead Scoring
Not specified