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What is Metadata.io?

Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success.

What is DemandScience?

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Allego
Axis LMS
Facebook
LeadSift
LinkedIn
Salesforce Agentforce Marketing
Wufoo
Zapier

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Klarity

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Please contact DemandScience for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Metadata

Date Founded

2015

Company Location

United States

Company Website

www.metadata.io

Company Facts

Organization Name

DemandScience

Date Founded

2010

Company Location

United States

Company Website

demandscience.com/products/pure-syndication/

Categories and Features

Account Based Marketing

Analytics
Customer Segmentation
Engagement Monitoring
Target Account Identification

Advertising Agency

Campaign Management

AI GTM

Not specified

Demand Generation

Not specified

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Segmentation
Visitor Identification

Lead Intelligence

Not specified

Lead Management

Campaign Management
Lead Capture
Lead Distribution
Pipeline Management
Source Tracking

Categories and Features

Account Based Marketing

Analytics
Engagement Monitoring
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Company Data
Employee Data
Firmographic Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Content Marketing
Intent Data
Lead Notifications

Content Distribution

Not specified

Content Experience

Not specified

Data Enrichment

Not specified

Data Extraction

Email Address Extraction
Phone Number Extraction

Demand Generation

Not specified

Display Advertising

Not specified

Lead Capture

Data Extraction

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Prospecting Tools

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution

Sales Force Automation

Contact Management
Customer Database
Email Marketing
Lead Management

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Prospecting Tools

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