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What is Metadata.io?

Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success.

What is Intentsify?

Intentsify is an AI-powered B2B intent data and demand generation platform that helps marketing and sales teams identify active buyers, analyze purchase research, and execute targeted go-to-market programs. The platform collects and analyzes approximately 1.1 trillion monthly intent signals across more than 460,000 B2B content websites to identify purchasing activity among business accounts. Its proprietary AI and natural language processing technology evaluates research topics and keywords to determine their relevance to specific products, solutions, and purchasing stages. Custom intent models use company websites, product descriptions, marketing materials, and value propositions to identify topics that indicate potential buying interest. Intentsify provides account-level, buying group-level, and persona-level intelligence to help organizations understand which companies and decision-makers are researching relevant solutions. Its buying group analysis identifies research patterns across different business functions and professional roles involved in purchasing decisions. Audience segmentation tools allow marketers to build targeted groups using firmographic information, professional demographics, technology usage, research stages, and intent signals. Managed digital advertising services activate these audiences through programmatic display, native advertising, connected TV, digital audio, paid social, and digital out-of-home campaigns. Lead generation capabilities include intent-activated content syndication, verified contact acquisition, enhanced content syndication, and tele-verified BANT qualification. Intentsify integrates with existing CRM, marketing automation, and customer data platforms while providing reporting on account engagement, campaign performance, and pipeline influence.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Allego
Axis LMS
Facebook
LeadSift
LinkedIn
Salesforce Agentforce Marketing
Wufoo
Zapier

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Salesforce
Clay
Convertr
Eloqua
Integrate
Model Context Protocol (MCP)
Salesforce Marketing Cloud Account Engagement
Workato

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Metadata

Date Founded

2015

Company Location

United States

Company Website

www.metadata.io

Company Facts

Organization Name

Intentsify

Date Founded

2018

Company Location

United States

Company Website

www.intentsify.io

Categories and Features

Account Based Marketing

Analytics
Customer Segmentation
Engagement Monitoring
Target Account Identification

Advertising Agency

Campaign Management

AI GTM

Not specified

Demand Generation

Not specified

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Segmentation
Visitor Identification

Lead Intelligence

Not specified

Lead Management

Campaign Management
Lead Capture
Lead Distribution
Pipeline Management
Source Tracking

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
Company Data

Buyer Intent

B2B Lead Generation
Channel Attribution
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data

Demand Generation

Not specified

Identity Resolution

Not specified

Lead Generation

Contact Discovery
Lead Capture
Lead Database Integration

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