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What is Metadata.io?

Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success.

What is LeanData?

LeanData simplifies complex B2B revenue processes with a powerful no-code platform that unifies data, tools, and teams. From lead routing to buying group coordination, LeanData helps organizations make faster, smarter decisions — accelerating revenue velocity and improving operational efficiency. Enterprises like Cisco and Palo Alto Networks trust LeanData to optimize their GTM execution and adapt quickly to change.

Media

Media

Integrations Supported

Salesforce
Salesforce Agentforce Marketing
Adobe Marketo Engage
Axis LMS
HubSpot CRM
HubSpot Customer Platform
LeadSift
LinkedIn
Wufoo
Zapier

Integrations Supported

Salesforce
Salesforce Agentforce Marketing
Clearbit
Cognism
Kernel AI
Kronologic
Microsoft Teams
Outreach
Salesforce Sales Engagement
Salesloft
Sendoso

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Contact us

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support

Customer Service / Support

Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Metadata

Date Founded

2015

Company Location

United States

Company Website

www.metadata.io

Company Facts

Organization Name

LeanData

Date Founded

2012

Company Location

United States

Company Website

www.leandata.com

Categories and Features

Account Based Marketing

Analytics
Customer Segmentation
Engagement Monitoring
Target Account Identification

Advertising Agency

Campaign Management

Demand Generation

Not specified

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Segmentation
Visitor Identification

Lead Intelligence

Not specified

Lead Management

Campaign Management
Lead Capture
Lead Distribution
Pipeline Management
Source Tracking

Categories and Features

CRM

Not specified

Go-To-Market

Not specified

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation

Marketing

Not specified

Revenue Operations

Automatic CRM Updates

Sales

Not specified

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