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What is Mikrolo?

Mikrolo is a holistic marketing automation platform specifically designed for small and medium-sized businesses, with the goal of improving their marketing efforts. It supports both inexperienced marketing teams and external agencies by providing the essential tools and insights needed to organize campaign management effectively and achieve the best possible results. Fundamentally, Mikrolo features a vast array of marketing strategies, each paired with comprehensive, easy-to-follow guidelines that facilitate successful execution. From the very beginning of campaign planning to continuous evaluation of performance, every strategy is designed to produce measurable outcomes. To improve the user experience further, Mikrolo takes the complexity of Google Analytics data and distills it into clear reports, which also feature actionable insights tailored to the specific metrics of each user’s website. Moreover, when it comes to managing Google Ads, Mikrolo not only provides in-depth performance analysis but also allows users to set up automated budgetary controls, ensuring their advertising expenditures are both efficient and effective. By offering these capabilities, Mikrolo not only empowers businesses to make data-driven decisions but also enables them to fine-tune their marketing approaches to achieve greater success in their campaigns. This comprehensive support fosters a more strategic and results-oriented marketing environment.

What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

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Integrations Supported

Amazon Ads
Google Ads
Meta Ads
Apple Search Ads
Facebook Ads
Google Analytics
Google Tag Manager
Instagram
Instagram Ads
LinkedIn
LinkedIn Ads
TikTok Ads
X Ads (Twitter Ads)

Integrations Supported

Amazon Ads
Google Ads
Meta Ads
Apple Search Ads
Facebook Ads
Google Analytics
Google Tag Manager
Instagram
Instagram Ads
LinkedIn
LinkedIn Ads
TikTok Ads
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

$29/month
Free Trial Offered?
Free Version

Pricing Information

$70/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Earnado

Date Founded

2019

Company Location

United States

Company Website

mikrolo.com

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

Categories and Features

Categories and Features

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