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What is Ballast?
Ballast is a web-based solution tailored for cold emailing, aimed specifically at teams that focus on personalized one-on-one outbound strategies utilizing their own email accounts. The platform allows users to seamlessly connect with services like Google Workspace, Gmail, Microsoft 365, or any other SMTP/IMAP services, while also enabling the import of leads and the creation of multi-step sequences that include personalization and variations, along with managing incoming replies through a shared inbox. Among its features, Ballast includes mailbox warmup, customizable sending schedules, domain verification, inbox-placement testing, and bounce threshold settings that can pause sending, in addition to detailed campaign analytics. The pricing structure is based on the quantity of emails sent monthly and encompasses unlimited mailbox connections and user accounts, plus access to APIs, webhooks, and MCP tools. Furthermore, teams can utilize AI models for reply classification and message drafting, configure Slack notifications for replies, or automate workflows using n8n. The platform also supports lead imports from a variety of sources, such as Apollo, Clay, Instantly, Smartlead, and Lemlist, via CSV presets, which enhances its adaptability for marketing teams striving to boost their outreach initiatives. In summary, Ballast not only simplifies cold email campaigns but also enriches them with essential analytics and automation capabilities, making it an invaluable tool for marketers.
Media
No images available
Integrations Supported
Gmail
Google Workspace
Microsoft 365
Microsoft Outlook
Amazon SES
Brevo
GoDaddy Email
Mailgun
Integrations Supported
Gmail
Google Workspace
Microsoft 365
Microsoft Outlook
ChatGPT
Claude
API Availability
API Availability
Has API
Pricing Information
$15/user/month
Basic is $15 per seat per month; Pro is $29 and Business is $45 per seat per month. Paid plans receive 20% off with yearly billing. The 14-day free trial includes up to two mailboxes and requires no credit card. Basic allows up to 10 mailboxes; Pro and Business have no mailbox limit. Plans do not charge per mailbox.
Free Trial Offered?
Pricing Information
$19/month
Starter is $19/month for 20,000 emails per month; Growth is $39/month for 50,000; Scale is $89/month for 150,000. Enterprise pricing is custom. Annual billing includes two months free. Plans advertise unlimited mailboxes and seats.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Clustox LLC
Date Founded
2012
Company Location
United States
Company Website
mycoldinbox.com
Company Facts
Organization Name
Ballast
Date Founded
2026
Company Location
Romania
Company Website
ballast.to
Categories and Features
Email Management
Not specified
Categories and Features
Cold Email
Not specified
Email Warmup
Not specified