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What is N.Rich?

An ABM platform stands out for its exceptional advertising capabilities, complemented by advanced features for segmentation, campaign management, and opportunity analytics. Customers leverage our services to deliver tailored content directly to their intended audiences, fostering engagement and collecting valuable first-party intent data. This data enables a more personalized outreach strategy, enhancing the probability of successful business deals. By categorizing target accounts into various groups, you can significantly boost content relevance. Our robust segmentation tools empower you to broaden your outreach based on both technographic and firmographic insights, allowing you to focus on high-intent accounts with targeted lead generation content that resonates with their specific needs. This strategic approach not only improves engagement rates but also optimizes overall marketing effectiveness.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
Salesforce
HubSpot CRM
HubSpot Customer Platform

Integrations Supported

Adobe Marketo Engage
Eloqua
Salesforce
Rippling

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

N Technologies

Company Location

United Kingdom

Company Website

n.rich/

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
Channel Attribution
Content Marketing
Intent Data

Campaign Management

Multi-Campaign

Content Marketing

Audience Targeting
Campaign Management
Conversion Tracking

Lead Generation

Lead Capture
Pipeline Management
Prospecting Tools
Visitor Identification

Market Intelligence

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Website Analytics

Marketing Attribution

Audience Segmentation
Cross-Channel Attribution

Sales Enablement

Not specified

Technographic Data

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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