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What is N.Rich?

An ABM platform stands out for its exceptional advertising capabilities, complemented by advanced features for segmentation, campaign management, and opportunity analytics. Customers leverage our services to deliver tailored content directly to their intended audiences, fostering engagement and collecting valuable first-party intent data. This data enables a more personalized outreach strategy, enhancing the probability of successful business deals. By categorizing target accounts into various groups, you can significantly boost content relevance. Our robust segmentation tools empower you to broaden your outreach based on both technographic and firmographic insights, allowing you to focus on high-intent accounts with targeted lead generation content that resonates with their specific needs. This strategic approach not only improves engagement rates but also optimizes overall marketing effectiveness.

What is HG Insights?

HG Insights is a go-to-market intelligence platform that connects market, account, buyer, technology, spend, intent, and competitive information to support revenue decisions by GTM teams and AI agents. Its Contextual Intelligence Platform is delivered through a data fabric, AI copilots, agents, and an MCP server, providing multiple ways for organizations to apply the same intelligence throughout their GTM workflows. HG Copilots help users prioritize accounts, perform research, recommend sales plays, enrich contacts, and prepare outreach using contextual information about target companies and buyers. HG Agents automate GTM activities so revenue teams can execute research, targeting, scoring, engagement, and other workflows with less manual work. HG MCP Server connects customer-built AI agents and applications to HG's governed intelligence, allowing existing AI environments to incorporate verified market and account context into targeting, prioritization, and growth decisions. Market sizing capabilities combine TAM, SAM, SOM, ICP design, and account-level information to help organizations identify markets and accounts with greater revenue potential. AI account scoring uses propensity modeling and dynamic fit, intent, and engagement signals to rank opportunities, while signal-based selling helps sales teams identify accounts demonstrating active buying behavior. Additional applications include competitive displacement, ABM optimization, high-intent lead generation, AI sales plays, territory optimization, CRM and MDM data enrichment, inbound lead scoring, whitespace analysis, and decision-maker contact enrichment. HG Customer Voice, powered by TrustRadius, provides verified customer reviews and product insights that can support brand influence, campaigns, sales credibility, and buyer-intent programs.

Media

Media

Integrations Supported

Adobe Marketo Engage
Salesforce
Eloqua
HubSpot CRM
HubSpot Customer Platform

Integrations Supported

Adobe Marketo Engage
Salesforce
Clay
HG Insights Contextual Intelligence Platform
LinkedIn
LinkedIn Sales Navigator
Model Context Protocol (MCP)
TrustRadius

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

N Technologies

Company Location

United Kingdom

Company Website

n.rich/

Company Facts

Organization Name

HG Insights

Date Founded

2010

Company Location

United States

Company Website

hginsights.com

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
Channel Attribution
Content Marketing
Intent Data

Campaign Management

Multi-Campaign

Content Marketing

Audience Targeting
Campaign Management
Conversion Tracking

Lead Generation

Lead Capture
Pipeline Management
Prospecting Tools
Visitor Identification

Market Intelligence

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Website Analytics

Marketing Attribution

Audience Segmentation
Cross-Channel Attribution

Sales Enablement

Not specified

Technographic Data

Not specified

Categories and Features

Data Enrichment

Not specified

Sales Enablement

Collaboration
Territory Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Performance Management
Prospecting Tools
Reporting/Analytics

Technographic Data

Not specified

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