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What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

What is LTK?

LTK is recognized as the leading technology-centric ally for shopping that is shaped by influencers. As a pioneer in retail media networks, LTK specializes in influencer initiatives that significantly amplify both online and physical sales, thereby increasing revenue for networks and their partners through unmatched data analytics and industry knowledge. The LTK Connect platform is specifically designed for brands and agencies of all sizes that sell directly to consumers, allowing for seamless interaction with LTK creators to boost traffic, sales, and overall brand awareness. By inspiring LTK creators to produce, share, and market content that highlights your products, you can successfully attract more traffic and increase sales. With millions of users engaging monthly, shoppers turn to the LTK app, website, newsletter, and various social media platforms to discover LTK shops curated by creators and make informed purchasing decisions. This ecosystem not only builds strong brand loyalty but also nurtures a dynamic community of both creators and consumers, fostering collaboration and innovation in the shopping experience. In this way, LTK continues to redefine the relationship between brands and their audiences in the digital marketplace.

Media

Media

Integrations Supported

Canopy
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

Integrations Supported

Canopy
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Company Facts

Organization Name

LTK

Company Website

company.shopltk.com/en/brands

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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