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What is Newzoo?

The Newzoo Platform operates as an all-encompassing resource for game market intelligence, consolidating a wealth of reliable data pertaining to games, insights derived from gamer research, market forecasts, and store analytics into a unified workspace that enhances strategic and operational decision-making across the industry. It provides an extensive variety of game performance indicators—including metrics such as monthly active users (MAU), daily active users, total playtime, revenue, engagement rates, churn rates, and player overlap—covering thousands of titles across diverse PC and console markets, which allows for in-depth analysis of competitive landscapes and player behaviors. Additionally, it offers rich gamer insights obtained from large-scale global surveys along with comprehensive title-level demographics, motivations, brand recognition, buying intentions, and funnel tracking, thus enabling businesses to better understand their gaming audience. Moreover, Newzoo delivers essential market sizing, forecasting, and trend analysis that includes revenue estimations, player counts, and growth patterns in over 100 countries, as well as store-level intelligence designed to improve game visibility. This powerful array of tools not only empowers companies to make well-informed decisions but also equips them to navigate the rapidly changing gaming environment effectively. As the gaming industry continues to evolve, leveraging such insights becomes increasingly critical for sustained success.

What is Cooladata?

Cooladata provides an all-encompassing platform designed for the seamless integration, analysis, and dissemination of data. Functioning as a state-of-the-art behavioral analytics solution for both web and mobile applications, it allows businesses to uncover profound insights into customer behavior, which in turn helps them refine their offerings and increase revenue. This adaptable tool serves a broad spectrum of industries, including online and mobile gaming, e-commerce, retail, and forex trading, thereby delivering customized analytics to meet various market demands. By utilizing Cooladata, organizations tap into the potential of big data, facilitating strategic growth while enhancing customer engagement. Additionally, this platform not only aids in understanding consumer patterns but also supports data-driven decision-making processes across different sectors.

Media

Media

Integrations Supported

Integrations Supported

Facebook
Gmail
Mailchimp
Salesforce
Segment
Stripe
Tableau

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Newzoo

Date Founded

2007

Company Location

The Netherlands

Company Website

newzoo.com/platform

Company Facts

Organization Name

Cooladata

Date Founded

2012

Company Location

United States

Company Website

cooladata.com

Categories and Features

Market Intelligence

Not specified

Categories and Features

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Trend / Problem Indicators
Visual Analytics

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