What is Newzoo?
The Newzoo Platform operates as an all-encompassing resource for game market intelligence, consolidating a wealth of reliable data pertaining to games, insights derived from gamer research, market forecasts, and store analytics into a unified workspace that enhances strategic and operational decision-making across the industry. It provides an extensive variety of game performance indicators—including metrics such as monthly active users (MAU), daily active users, total playtime, revenue, engagement rates, churn rates, and player overlap—covering thousands of titles across diverse PC and console markets, which allows for in-depth analysis of competitive landscapes and player behaviors. Additionally, it offers rich gamer insights obtained from large-scale global surveys along with comprehensive title-level demographics, motivations, brand recognition, buying intentions, and funnel tracking, thus enabling businesses to better understand their gaming audience. Moreover, Newzoo delivers essential market sizing, forecasting, and trend analysis that includes revenue estimations, player counts, and growth patterns in over 100 countries, as well as store-level intelligence designed to improve game visibility. This powerful array of tools not only empowers companies to make well-informed decisions but also equips them to navigate the rapidly changing gaming environment effectively. As the gaming industry continues to evolve, leveraging such insights becomes increasingly critical for sustained success.
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Company Facts
Company Name:
Newzoo
Date Founded:
2007
Company Location:
The Netherlands
Company Website:
newzoo.com/platform
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
Video Library
Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English