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What is Newzoo?

The Newzoo Platform operates as an all-encompassing resource for game market intelligence, consolidating a wealth of reliable data pertaining to games, insights derived from gamer research, market forecasts, and store analytics into a unified workspace that enhances strategic and operational decision-making across the industry. It provides an extensive variety of game performance indicators—including metrics such as monthly active users (MAU), daily active users, total playtime, revenue, engagement rates, churn rates, and player overlap—covering thousands of titles across diverse PC and console markets, which allows for in-depth analysis of competitive landscapes and player behaviors. Additionally, it offers rich gamer insights obtained from large-scale global surveys along with comprehensive title-level demographics, motivations, brand recognition, buying intentions, and funnel tracking, thus enabling businesses to better understand their gaming audience. Moreover, Newzoo delivers essential market sizing, forecasting, and trend analysis that includes revenue estimations, player counts, and growth patterns in over 100 countries, as well as store-level intelligence designed to improve game visibility. This powerful array of tools not only empowers companies to make well-informed decisions but also equips them to navigate the rapidly changing gaming environment effectively. As the gaming industry continues to evolve, leveraging such insights becomes increasingly critical for sustained success.

What is Lysto?

Lysto functions as an all-inclusive playtesting platform designed specifically for game development teams and user researchers, offering perfectly matched players, a collaborative and secure setting, and insights driven by artificial intelligence. Users gain access to a private workspace that allows them to initiate playtests, manage data effectively, invite key collaborators, and seamlessly turn feedback into practical strategies. With an emphasis on enterprise-level security, the platform ensures total control over game builds, including precise access controls, non-disclosure agreements, secure distribution methods, and a kill switch to revoke access and prevent any leaks. By enabling extensive analysis of player feedback, Lysto converts this information into actionable insights, tracks gamer behavior, predicts possible drop-offs, and improves games with exceptional speed and accuracy, all while eliminating the need for managing multiple tools and reducing the risk of data loss. Furthermore, its advanced playtest analysis swiftly assesses hours of gameplay footage, delivering sharp insights that empower development teams to make informed decisions with confidence. This efficient and streamlined approach not only accelerates the development process but also significantly elevates the quality of the gaming experience, ensuring that developers can focus on creativity and innovation.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Newzoo

Date Founded

2007

Company Location

The Netherlands

Company Website

newzoo.com/platform

Company Facts

Organization Name

Lysto

Date Founded

2021

Company Location

India

Company Website

lysto.gg/

Categories and Features

Market Intelligence

Not specified

Categories and Features

Playtesting

Not specified

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