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What is Newzoo?

The Newzoo Platform operates as an all-encompassing resource for game market intelligence, consolidating a wealth of reliable data pertaining to games, insights derived from gamer research, market forecasts, and store analytics into a unified workspace that enhances strategic and operational decision-making across the industry. It provides an extensive variety of game performance indicators—including metrics such as monthly active users (MAU), daily active users, total playtime, revenue, engagement rates, churn rates, and player overlap—covering thousands of titles across diverse PC and console markets, which allows for in-depth analysis of competitive landscapes and player behaviors. Additionally, it offers rich gamer insights obtained from large-scale global surveys along with comprehensive title-level demographics, motivations, brand recognition, buying intentions, and funnel tracking, thus enabling businesses to better understand their gaming audience. Moreover, Newzoo delivers essential market sizing, forecasting, and trend analysis that includes revenue estimations, player counts, and growth patterns in over 100 countries, as well as store-level intelligence designed to improve game visibility. This powerful array of tools not only empowers companies to make well-informed decisions but also equips them to navigate the rapidly changing gaming environment effectively. As the gaming industry continues to evolve, leveraging such insights becomes increasingly critical for sustained success.

What is Insightrackr?

Insightrackr is a robust mobile strategy analytics platform that delivers in-depth information regarding mobile apps and advertising expenditures, offering timely updates on campaigns across leading media channels. Users can keep track of international market dynamics and uncover insights about their competitors' tactics. With access to an extensive database of over 3 billion ad creatives from upwards of 5 million advertisers, Insightrackr serves as a valuable source of inspiration. The platform boasts various features, including analyses of app downloads and revenue, app rankings, and an extensive library of ad creatives, all of which empower developers to make well-informed marketing choices to foster user acquisition. Covering over 140 countries and more than 190 app categories, Insightrackr provides a comprehensive overview of global mobile marketing trends. Additionally, the platform enhances user experience with customizable dashboards, real-time filtering options, and precise insights tailored to individual business needs, making it a versatile tool for marketers aiming to stay ahead in a competitive landscape. Overall, Insightrackr stands out as a critical asset for anyone looking to navigate the complexities of mobile marketing effectively.

Media

Media

Integrations Supported

App Store
Google Play

Integrations Supported

App Store
Google Play

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Newzoo

Date Founded

2007

Company Location

The Netherlands

Company Website

newzoo.com/platform

Company Facts

Organization Name

Insightrackr

Date Founded

2023

Company Location

Hong Kong

Company Website

www.insightrackr.com/en/

Categories and Features

Categories and Features

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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