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What is Omnisend?

Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend automates your marketing across the whole customer journey — the right message, to the right audience, at the right time. Grow subscriber lists with landing pages and popups. Send campaigns from 250+ ready-made templates, or let Omnisend AI write the copy. Convert with pre-built automations for welcome, cart abandonment, browse abandonment, and birthdays. Integrates in one click with Shopify, BigCommerce, WooCommerce, Wix, and more. Omnisend reaches your audience across channels inside the same automation workflow: email, SMS, and web push, rather than three separate tools and three separate bills. Sync segments to Google and Facebook for retargeting. And with Omnisend MCP, your ChatGPT or Claude connects straight to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation. Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? We move every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan including free.

What is Insider One?

Insider One functions as an AI-enhanced platform designed for effective customer engagement and omnichannel marketing, effortlessly merging customer data, personalized experiences, predictive analytics, and journey management into a singular, cohesive system. This integration empowers marketing teams to deliver prompt and customized interactions across a multitude of channels, such as web, app, email, SMS, WhatsApp, push notifications, and site search, all while eliminating the hassle of switching between various tools. By examining customer behaviors, the platform predicts their interests and future actions, enabling marketers to accurately segment their audiences, launch automated journeys, and refine campaigns through real-time AI that anticipates needs, ultimately driving engagement and increasing conversion rates. Furthermore, Insider One includes a built-in Customer Data Platform (CDP) that collects data from over 100 connectors to create unified customer profiles, facilitating personalized messaging and insightful recommendations. Users can design and automate interconnected experiences using a visual interface that integrates triggers and conditions, which supports A/B testing and the initiation of tailored interactions, thereby boosting overall marketing efficacy. Additionally, the platform’s versatility ensures that it can adapt to evolving customer preferences, which not only enhances its relevance but also strengthens its position within the rapidly changing digital marketing landscape. The continuous evolution of Insider One further exemplifies its commitment to meeting the demands of modern marketers and their audiences.

Media

Media

Integrations Supported

Intercom
Shopify
Shopify Plus
Yotpo
Adobe Launch
AppsFlyer
Churned
Copper
Jellyreach
KonnectzIT
MonkeyData
Pandium
Pipedrive
Salesforce CRM Analytics
Segment
Shoplazza
Smile.io
Total Expert
Uplup
Workers by Delos

Integrations Supported

Intercom
Shopify
Shopify Plus
Yotpo
Adobe Launch
AppsFlyer
Churned
Copper
Jellyreach
KonnectzIT
MonkeyData
Pandium
Pipedrive
Salesforce CRM Analytics
Segment
Shoplazza
Smile.io
Total Expert
Uplup
Workers by Delos

API Availability

Has API

API Availability

Has API

Pricing Information

$16.00/month
Omnisend offers three plans: Free, Standard, and Pro.

Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.

Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.

Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.

A dedicated Account Expert is available from $400/month on any paid plan.

*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Omnisend

Date Founded

2014

Company Location

United Kingdom

Company Website

www.omnisend.com

Company Facts

Organization Name

Insider One

Date Founded

2012

Company Location

United States

Company Website

insiderone.com/platform/

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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