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What is OneInsight?

OneInsight is crafted to effortlessly merge the extensive customer data produced by Marketo into any sales environment, significantly enhancing genuine collaboration between marketing and sales teams that leverage Marketo. It showcases complex data via a user-friendly interface, allowing sales representatives to quickly identify the most promising leads, thereby saving precious time. The solution seeks to fully harness Marketo’s potential for sales personnel, ultimately improving the synergy between marketing and sales divisions while facilitating swift decision-making that resonates with customer preferences. In scenarios where just having information isn't enough to clinch a deal, OneInsight empowers your salesforce to connect directly with clients. By leveraging Marketo's Best Bets functionality, OneInsight pinpoints the individuals who offer the greatest potential for revenue generation, establishing itself as a vital asset for any sales team. Beyond merely simplifying the sales process, OneInsight also elevates overall customer engagement strategies, ensuring a more effective approach to building lasting customer relationships. This dual focus on efficiency and engagement positions OneInsight as a transformative solution in the competitive landscape of sales.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

Adobe Marketo Engage
AdStage
Call Sumo
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
Joomla!
Ketch
Olark
Optimizely One
Personizely
Salesforce Data 360
Salesforce Marketing Cloud Account Engagement
SnapEngage
SyncApps
TROCCO
Uberflip
VWO Insights
WordPress

Integrations Supported

Adobe Marketo Engage
AdStage
Call Sumo
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
Joomla!
Ketch
Olark
Optimizely One
Personizely
Salesforce Data 360
Salesforce Marketing Cloud Account Engagement
SnapEngage
SyncApps
TROCCO
Uberflip
VWO Insights
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$30 for 5 seats per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OneInsight

Company Location

Germany

Company Website

oneinsight.io

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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