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What is Open Web Analytics?

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

What is MonsterInsights?

MonsterInsights is recognized as one of the top Google Analytics plugins for WordPress, featuring a variety of tools that significantly improve both usability and performance. It allows for a simple setup process for universal tracking across multiple devices and marketing campaigns, enabling users to kickstart their analytics journey without any coding knowledge. Users can access detailed website analytics reports directly from the WordPress dashboard, providing valuable insights to enhance site performance. The plugin also allows for the monitoring of real-time statistics within WordPress, giving a clear view of online activity and user engagement. Additionally, it offers one-click enhanced eCommerce tracking for popular platforms such as WooCommerce, Easy Digital Downloads, and MemberPress. Users can delve into comprehensive statistics for individual posts and pages, which helps in pinpointing the most popular content on their site. MonsterInsights automatically tracks clicks on affiliate links, banner ads, and external links, ensuring thorough link monitoring. Moreover, it simplifies adherence to GDPR and other privacy regulations, alleviating the burden of compliance from users. With its array of features, MonsterInsights is tailored to equip WordPress users with insightful analytics that are seamlessly woven into their workflow, ultimately driving better decision-making and strategic planning for their online presence. This makes it an indispensable tool for anyone looking to optimize their website's performance effectively.

Media

Media

Integrations Supported

WordPress
Complianz
Easy Affiliate
Easy Digital Downloads
GetTerms
Google Analytics
MediaWiki
MemberPress
SPanel
WooCommerce
WorldMart

Integrations Supported

WordPress
Complianz
Easy Affiliate
Easy Digital Downloads
GetTerms
Google Analytics
MediaWiki
MemberPress
SPanel
WooCommerce
WorldMart

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$99.50 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Open Web Analytics

Company Website

www.openwebanalytics.com

Company Facts

Organization Name

MonsterInsights

Date Founded

2013

Company Location

United States

Company Website

www.monsterinsights.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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