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What is OpenGTM?

OpenGTM is an advanced revenue intelligence solution powered by AI, designed to integrate every aspect of a go-to-market strategy, encompassing sales, marketing, customer success, product development, and revenue operations, all focused on a deep understanding of the buyer. By leveraging machine learning technology, OpenGTM discerns and activates the characteristics of your most valuable customers, thereby enhancing lead generation, boosting revenue, and fostering customer loyalty. The platform offers a range of advanced features for buyer segmentation, lead and deal scoring, revenue forecasting, content creation, and lead sourcing. OpenGTM is dedicated to synchronizing the entire go-to-market process with the pivotal element of that trajectory: the buyer. By analyzing deals and leads from the perspective of your most significant buyers, it removes the reliance on outdated metrics like activity data for prioritizing revenue strategies. With the emergence of this innovative go-to-market approach, businesses can now effectively leverage their unique machine learning-driven buyer insights to source and assess leads from trusted platforms. Embracing this transformative strategy paves the way for exceptional revenue growth and long-term success, ensuring that companies remain adaptable in an ever-evolving market landscape.

What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

Media

Media

Integrations Supported

Apollo
HubSpot CRM
Salesforce
Microsoft 365

Integrations Supported

Apollo
HubSpot CRM
Salesforce
Aimfox
Buska
Claude Duet
DeBounce
HitHorizons
Instagram
Live Data Technologies
Lusha
MoltSets
RB2B
SendGrid
Similarweb
Slack
SureConnect
ZoomInfo
lemlist

API Availability

Has API

API Availability

Has API

Pricing Information

$47 per month
Free Version

Pricing Information

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

OpenGTM

Date Founded

2022

Company Location

United States

Company Website

www.opengtm.ai/

Company Facts

Organization Name

Clay

Date Founded

2017

Company Location

United States

Company Website

www.clay.com

Categories and Features

Go-To-Market

Not specified

Lead Intelligence

Not specified

Categories and Features

AI Email Writers

Not specified

AI GTM

Not specified

AI Sales Agents

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Sales Prospecting

Not specified

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