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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is ABConvert?

ABConvert is an all-encompassing solution for A/B testing specifically designed for Shopify stores, with the goal of helping e-commerce businesses enhance key elements of their online presence through experimentation informed by data. The platform allows for real-time split testing, enabling different versions of a store to be shown to various visitors at the same URL, which provides a precise assessment of performance across the different variations. It supports experimentation across numerous crucial components, including product pricing, shipping policies, product page features, checkout processes, URL redirects, and the general design of the site, empowering merchants to effectively oversee their optimization strategies for better conversions and increased revenue. Thanks to its user-friendly, no-code interface that integrates smoothly with Shopify, teams can create, launch, and manage experiments without any need for technical skills, ensuring the site's performance and structure remain intact. This capability not only simplifies the testing process but also promotes continuous enhancements in customer interaction and sales results for online retailers. Overall, ABConvert is a vital tool for businesses aiming to refine their online strategies and boost their success in the competitive e-commerce landscape.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$74 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

ABConvert

Date Founded

2022

Company Location

United States

Company Website

www.abconvert.io

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Not specified

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