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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Fibr AI?

Fibr is an innovative platform powered by AI that empowers enterprise marketers to design landing pages aimed at boosting conversions without any coding requirements. By automating brand compliance, Fibr enhances collaboration among marketing, design, development, and other teams, ensuring that all marketing initiatives remain on-brand, compliant, and creatively consistent. The platform effortlessly integrates with existing CMS systems, enabling users to test and publish a multitude of AI-optimized pages. Its features include the ability to create pages in bulk using Excel, deliver content without flickering, support multiple URLs, and provide detailed tracking analytics. Furthermore, Fibr is designed for quick implementation, allowing for setup and launch in as little as half an hour. Many clients have experienced remarkable results, reporting a 25 percent surge in new customer acquisition, a 12 percent increase in overall conversion rates, and a significant 30 percent decrease in customer acquisition costs. Overall, Fibr not only enhances marketing efficiency but also drives measurable growth for its users.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Meta Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Fibr AI

Date Founded

2022

Company Location

United States

Company Website

fibr.ai/

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

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