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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Intellimize?

By combining your innovative marketing strategies with our advanced machine learning capabilities, you can enhance your website for each individual visitor effectively. You can also conduct simultaneous tests of your most imaginative marketing concepts, ensuring that the messaging, content, and experiences that yield the highest performance are consistently highlighted. This approach transcends traditional A/B testing and outdated personalization methods, establishing a new benchmark for creating high-converting landing pages throughout your site. Continuous Conversionâ„¢ represents a transformative shift that redefines the way businesses engage with their audiences, leading to unprecedented results. In this evolving landscape, adaptability and optimization are key to staying ahead of the competition.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

Adobe Marketo Engage
Clearbit
Drift
Google Analytics
Segment

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook
Linux

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Intellimize

Date Founded

2017

Company Location

United States

Company Website

www.intellimize.com

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard

eCommerce Personalization

A/B Testing
Personalized Site Navigation
Reporting / Analytics

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Visualization

Personalization

A/B Testing
Behavioral Targeting
Content Analytics
Contextual Targeting
Experience Management
Website Personalization

Website Optimization Tools

Performance Metrics

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