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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Omniconvert?

Making decisions based on data can significantly enhance the customer journey. By concentrating on key aspects, dedicated eCommerce businesses can truly prioritize their customers' needs. Omniconvert serves as a vital growth tool for those eCommerce ventures aiming to adopt a customer-centric approach. The expertise of skilled professionals is essential in harnessing the power of data, a truth we have validated over many years. Through the use of sophisticated segmentation techniques, A/B testing, website personalization, and customer feedback surveys, Omniconvert has empowered eCommerce companies worldwide to focus on their customers. Our team has thoroughly analyzed data to uncover obstacles, utilized advanced technology for deeper insights, formulated hypotheses, and tracked conversion rates. This comprehensive approach has enabled us to drive success for our clients in a competitive market.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

ActiveCampaign
Adobe Marketo Engage
Campaign Monitor
FreshMail
GetResponse
Google Analytics
Hotjar
Mailchimp
Manago AI
Omniconvert REVEAL
Shopify
Stackreaction
Yandex Metrica
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$299 per month
> We offer 30 days trials
> Outstanding support available no matter how much you pay
> In the CRO & AB testing game since 2013
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Omniconvert

Date Founded

2013

Company Location

Romania

Company Website

www.omniconvert.com

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

eCommerce Personalization

A/B Testing
Personalized Site Navigation
Reporting / Analytics

Landing Page

Real Time Editing

Personalization

A/B Testing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Question Branching
Question Library
Skip Logic
Supports Audio / Images / Video

User Research

Not specified

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