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What is OpenText Lens?

OpenTextâ„¢ Lensâ„¢ is a powerful and user-friendly cloud application that aims to illuminate the interactions between enterprise applications, connected systems, customers, suppliers, and trading partners. By leveraging Lens, organizations can gain critical insights to monitor the effectiveness of their processes in relation to key performance indicators, which allows for swift reactions to impactful events and boosts overall productivity. This platform ensures that insights regarding integrated data flows are easily accessible to business users, thereby extending visibility beyond the confines of the IT department. Users benefit from a premium experience that includes features such as notifications, alerts, reporting, and collaborative tools tailored to their needs. Every data flow processed through the OpenTextâ„¢ Trading Gridâ„¢ platform is displayed in a cohesive interface, promoting a thorough understanding of business operations. This comprehensive visibility into diverse integration flows offers valuable insights into business processes almost in real-time, enabling organizations to harness data-driven insights for more agile management. Furthermore, by taking a proactive approach to unforeseen challenges and risk reduction, businesses can uphold their operational integrity while propelling their success. In conclusion, OpenTextâ„¢ Lensâ„¢ proves to be an indispensable resource for organizations aiming to boost their data visibility and enhance operational effectiveness, ultimately fostering a culture of continuous improvement and innovation.

What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

Media

Media

Integrations Supported

Contentsquare
OpenText B2B Integration Foundation

Integrations Supported

Contentsquare
OpenText B2B Integration Foundation

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Company Location

United States

Company Website

www.opentext.com/products/lens-data-visibility

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Categories and Features

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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